Communication Arts Brand Image and Identity

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Communication Arts Brand Image and Identity

  1. 1. Communication Management Logo Pimpisa Jular 4945346628 Sundhika Chagsudulya 4945371228 Usaporn Tanadumrongsak 4945386728
  2. 2. Logo
  3. 3. Logo Development
  4. 4. Logo <ul><li>The Circle Shape: “The connected world” </li></ul><ul><li>The Web: </li></ul><ul><li>- The interaction of communication arts students through various communication forms </li></ul><ul><li>- The connection of each generation of Communication Arts students </li></ul><ul><li>The S tar s : </li></ul><ul><li>“ B right and shining future ” </li></ul>
  5. 5. Color <ul><li>The Name “Comm Arts”: </li></ul><ul><li>- Blue Color: to emphasize the faculty’s color </li></ul><ul><li>- Big Bold Font: </li></ul><ul><li> - To capture the audiences’ attention </li></ul><ul><li> - To present the modernity and bright </li></ul><ul><li> future for new generation </li></ul><ul><li>The Web (Background): </li></ul><ul><li>- Grey Color: to make the name stands out from the </li></ul><ul><li>background and use to link black,blue, and white together </li></ul><ul><li>- The blue border with the program and university name: use white </li></ul><ul><li>color on blue background to make the words stand out </li></ul>
  6. 6. Logo Adaptation to other elements Flash light keychain
  7. 7. Logo Adaptation to other elements
  8. 8. Logo Adaptation to other elements
  9. 9. Logo Adaptation to other elements
  10. 10. Logo Adaptation to other elements
  11. 11. Logo Adaptation to other elements
  12. 12. Logo Adaptation to other elements
  13. 13. Tagline <ul><li>“ Communication Arts in </li></ul><ul><li>Communication Management, Chulalongkorn University, </li></ul><ul><li>WE BRIGHTEN YOUR FUTURE” </li></ul>
  14. 14. Jingle <ul><li>“ Communication Arts in </li></ul><ul><li>Communication Management, Chulalongkorn University, </li></ul><ul><li>WE BRIGHTEN YOUR FUTURE” </li></ul>

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