Open Source Web Content Management in the Enterprise
Aldo X. BermudezSenior Manager, Web PublishingOpen Source ContentManagement in the Enterprise
22Open Source Content Management in the Enterprise Introduction Background of Cisco WebEx Our problems The challengesAgenda The game changer Our business requirements Why Open Source Q&A
33Cisco & WebEx Market leader in on-demand collaboration technologies 7 million users 35,000 customers Subscription based services strategy has been key to success Acquired by Cisco Systems Inc. in May 2007 for $3.2 billion Worldwide leader in networking 63,000+ employees (Q4 2009) Revenue of $36.1 billion for (Q4 2009)Background of Cisco WebEx
4Meet Aldo Bermudez 16 years of Web Marketing 10+ years in CMS/TMS implementation My expertise are: Web Globalization Localization Content Creation Strategy Implementation of global systems My specialty:Optimizing the business value of web sites and global web operationsA few words about myself
55Enterprise Web Content ManagementDoes your job feel like this often?
66Do your web operations look like this?Too many people with too many opinions?
77 Decentralized approach to web operations Silos between regions Corporate branding and messaging not aligned Resources not well aligned to business priorities Infrastructure not set globally Missing localization strategyWhere we came from…Problems in our organization
88The game changing solutionMeeting the business requirements
99Global Centralized infrastructureStop adding satellites, find a tool that meets your needs!
1010Faster Time-to-MarketDon’t let anyone slow you down
1111Align to Corporate branding and messagingWe are one company, aren’t we?
1212Reduction of Total Cost of OwnershipSaving money never got anyone fired…
1313Total Cost of Ownership0100200300400500600TYPO3 CMS Proprietary CMSBase Cost USBase Cost IntlSLAProf. ServicesLicensingTYPO3 CMS vs. Proprietary CMSTCO over a 3 yearperiod(14 global sitewith 9 languages)TCO: $442,000 US TCO: $1,398,000 US
14Our SolutionChoosing the right Open Source Enterprise CMS
15Our business requirementsMust-have vs. nice-to-have
16Our business requirementsMulti-Domain and Multi-Tier infrastructures
17Our business requirementsMulti-Domain and Multi-Tier infrastructuresTier1Tier2
1818Our business requirementsA Web Development Framework
19Our business requirements360° Translation Workflows