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Monier Enterprise Web CMS Global Relaunch


Published on

Jun 02, 2010

In just 5 months, AOE media successfully gathered together, under one … roof, all the websites of the MONIER Group; world market leader in roofing system products. AOE media's integrated TYPO3 solution involves 24 websites in a total of 17 languages.

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Monier Enterprise Web CMS Global Relaunch

  1. 1. Case study: MONIER -CHanging in TYPO324 websites in 17 languages under one roofThe former business sector for roofing materials of the Lafarge Group (LafargeRoofing) was sold in March 2007 to re-emerge as Monier. To introduce the newname and image, a new internet website for the group was also necessary. Inaccordance with the new corporate design AOE media developed an integratedmulti-lingual solution under a single TYPO3 roof.ChallengeThe necessity of re-designing the site gave Monier the opportunity to replacetheir previous costly licensed Web Content Management System with the OpenSource Solution TYPO3. Alongside XHTML templating and content migration,the AOE media team was also faced with the challenge of implementing a par-ticularly user-friendly product catalog.Special features:• Thanks to a newly-created product catalog and two custom-devel-oped TYPO3 extensions, many thousands of Monier products can nowbe found, presented and their features compared;• A further special extension was developed according to Monier’s re-quirements to take care of so-called “lead management”;• Another extension was developed to integrate Google Maps into thesite to show the nearest Monier dealers and partners.2009 Copyright by AOE media GmbH.That we were able to realize24 Monier Group websites inonly months is to a consider-able degree thanks to the staffat AOE media. This TYPO3solution is both inexpensiveand easily adaptable to oursubsidiaries worldwide.Nicole Pichin,Group CommunicationsDirector,Monier Group GmbH
  2. 2. with an image gallery, from which images of reference projects can be called upvia an AJAX interface according to region, product or other categories. In addi-tion the product finder function is seamlessly connected both to the catalog andthe entire system.SolutionTogether with Ogilvy Primary Contact, London, who created the concept anddesign, the license-free Open Source CMS TYPO3 was chosen. Not only did thismean transferring the content from the Lafarge Roofing site into the new Moni-er Group design and creating the required XHTML-supporting templates, butalso a number of Flexible Content Elements (FCE`s) had to be integrated intothe Backend. A particular highlight of the solution is the very comprehensiveproduct catalog: thousands of products are presented in a clear and attractivemanner by means of several, custom-developed, extensions. This is coupledResultAfter migrating the entire content into TYPO3, localizing the 24 sites,adapting the designs and integrating the product catalog, Monier’s TYPO3solution is now a particularly attractive and user-friendly place to visitonline. And the solution developed by AOE media can be easily and inex-pensively extended with additional web-pages and modules to keep pacewith a growing and dynamic enterprise.MONIER:Qualityroofing materialsAbout Monier:The Monier Group is the worldleading supplier of sloped-roofbuilding materials, roofing andchimney systems. More than11,000 employees work forMonier in 46 countries.AOE media is the world market leader for TYPO3 Enterprise Web CMSsolutions. With several hundred client references, including Bertels-mann, Cisco Systems, congstar/Telekom and VMware and more than200 custom-developed TYPO3 extensions to its credit, AOE mediaboasts an impressive list of completed projects. For further informa-tion: media GmbHBorsigstr. 365205 WiesbadenGermanyTel.: +49 (0) 6122 70 70 7-0Fax: +49 (0) 6122 70 70 7-199Web: www.aoemedia.comE-mail: