Case study: HANKOOK -Relaunch WITH TYPO3TYPO3 in action as a CMS and marketing toolFor Hankook Tire, one of the world’s mo...
touting the advantages of their tires on the splash. A user-friendly guide bringsthe visitor to any information they need,...
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Hankook Tire Europe TYPO3 Implementation


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Jun 02, 2010

For Hankook Tire, one of the world's biggest tire manufacturers, the company's old CMS was replaced with TYPO3. Thanks to its exciting Flash-Movie content and an integrated product-finder, the new web presentation leaves a lasting impression.

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Hankook Tire Europe TYPO3 Implementation

  1. 1. Case study: HANKOOK -Relaunch WITH TYPO3TYPO3 in action as a CMS and marketing toolFor Hankook Tire, one of the world’s most important global operators in tireproduction, the previous, Korean-interfaced and unwieldy CMS was replacedwith TYPO3. It is now possible for the first time to create, edit and upload contentfor a total of seven European sites entirely independent of company HQ.ChallengeFor the re-design and technical conversion of Hankook’s European website, notonly was the content migrated but also a new structure introduced to integratethe company’s newly developed Corporate Design into its Internet presence.The goal was to create a website to fittingly present the company’s products inan appropriate setting while offering a wealth of practical information and use-ful web-tools to explore the world of Hankook Tires.Special features:• Direct and detailed Side-by-Side comparison of two chosen tiremodels within a special “Tire Presenter Bucket Box”;• Tire availability check via the “Tire Finder”;• Comprehensive Media Center offering a variety of downloadableMarketing-Material, such as TV and company promotion ads;• A specially developed Google Maps API-interface locates and displaysthe nearest dealer.2009 Copyright by AOE media GmbH.Thanks to the new TYPO3infrastructure, we can at lastdevelop our sophisticated de-sign and conceptual require-ments entirely independent ofour Korean Headquarters, andall within an easy to use andmaintain, completely localizedenvironment.Moritz Pommer,Web Manager,Hankook Tire GmbH
  2. 2. touting the advantages of their tires on the splash. A user-friendly guide bringsthe visitor to any information they need, including finding the right tire for theircar in the “Tire Presenter”. This entirely AJAX-based, custom-developed exten-sion from AOE media contains all necessary functions for the search, displayand comparison of some 1400 different Hankook tires from five categories.SolutionConceived as a multi-lingual company and product presentation, the currentlyEnglish-language site conjures an exclusive and appropriate atmosphere withthe use of leading edge web design, excising Flash Movies and a product finder.Six further localizations are united under the same TYPO3 roof and will be goinglive soon. The entire unwieldy former CMS, with its Korean interface, has beenreplaced by TYPO3. Hankook staff can now directly edit or upload content to thesite without any particular HTML experience. And site visitors are quickly im-mersed in the Hanklook atmosphere, thanks to quality animated Flash-FilmsResultThe new TYPO3 website is far easier to work with, as well as saving timeand costs, thus offering a far higher ROI than the company’s previousCMS. Thanks to the wealth of tire-oriented information, as well as thespecially conceived “Tire Presenter”, visitors are able to access a com-plete profile of services from the site. Intelligent guidance and practicaltools help stimulate potential customers to purchase.HANKOOK:DRIVINGEMOTION.About HANKOOK:Hankook Tire is one of the world’sbiggest and fastest growing tiremanufacturers. Hankook distri-butes its products worldwidein 185 countries and currentlyprovides work for over 14,000employeesAOE media is the world market leader for TYPO3 Enterprise Web CMSsolutions. With several hundred client references, including Bertels-mann, Cisco Systems, congstar/Telekom and VMware and more than200 custom-developed TYPO3 extensions to its credit, AOE mediaboasts an impressive list of completed projects. For further informa-tion: media GmbHBorsigstr. 365205 WiesbadenGermanyTel.: +49 (0) 6122 70 70 7-0Fax: +49 (0) 6122 70 70 7-199Web: