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Open Source CMS TYPO3 at Cisco WebEx


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Dewayne Debbs, IT Engineer at Cisco WebEx presents why Cisco WebEx chose an Open Source CMS Framework (TYPO3) for their global websites.

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Open Source CMS TYPO3 at Cisco WebEx

  1. 1. TYPO3 at WebEx Dewayne Debbs, IT Engineer
  2. 2. Case Study Cisco WebEx <ul><li>Founded in February, 1995 in Santa Clara, CA </li></ul><ul><li>Worldwide leader in Online Meetings, Online Collaboration and Video Conferencing </li></ul><ul><li>3.500 employees worldwide </li></ul><ul><li>Acquired by Cisco Systems for 3.2 Billion USD in March 2007 </li></ul><ul><li>Cisco generates a yearly revenue of 34,9 Billion USD with a profit margin of over 25%. </li></ul><ul><li>In April 2000 Cisco Systems came to fame as the most valuable company on the planet. ( 555 Billion USD in stock value) </li></ul>Cisco WebEx in Short
  3. 3. Case Study Cisco WebEx <ul><li>Static HTML-based content in 9 countries and languages </li></ul><ul><li>Manual translation of HTML pages </li></ul><ul><li>No “language fallbacks” </li></ul><ul><li>No workflows between any of the international teams </li></ul><ul><li>New design elements and page templates were often implemented individually and not reusable. </li></ul><ul><li>Large web producer team, most content changes required sophisticated HTML knowledge </li></ul><ul><li>Very high costs with no flexibility </li></ul>Cisco WebEx pre-TYPO3
  4. 4. Case Study Cisco WebEx <ul><li>TYPO3 </li></ul><ul><ul><li>LAMP based environment </li></ul></ul><ul><ul><li>Global user-base </li></ul></ul><ul><ul><li>Initial demo experience within the team </li></ul></ul><ul><ul><li>Cost-efficiency & time-to-market </li></ul></ul><ul><li>AOE media </li></ul><ul><ul><li>Selected out of 11 global TYPO3 vendors </li></ul></ul><ul><ul><li>Experience with global players and sites </li></ul></ul><ul><ul><li>English-speaking team structure </li></ul></ul><ul><ul><li>Close involvement in TYPO3 development (funding, core development, extension dev) </li></ul></ul>Selecting a New CMS and Vendor
  5. 5. Case Study Cisco WebEx <ul><li>Enterprise Web CMS for global maintenance of all Cisco WebEx websites </li></ul><ul><li>Direct connection to translation agencies via import and export of XML </li></ul><ul><li>Free-to-be-defined “Language-Fallbacks” </li></ul><ul><li>Complex multi-level workflows through countries, languages and teams </li></ul><ul><li>Versatile design flexibilities without usage or requirement of HTML elements </li></ul><ul><li>Flash content and A/B Testing </li></ul><ul><li>Static publishing to Akamai </li></ul><ul><li>Search engine optimization </li></ul><ul><li>Reduction of number of producers required to maintain each site. </li></ul>Requirements for the new Architecture
  6. 6. TYPO3 at Cisco WebEx Localization Manager
  7. 7. TYPO3 at Cisco WebEx Localization Manager Import into TYPO3 Workspace (eg. China)
  8. 8. TYPO3 at Cisco WebEx Side by side Translation Preview
  9. 9. TYPO3 at Cisco WebEx Flash-driven Content
  10. 10. TYPO3 at Cisco WebEx Advanced Template Wizard
  11. 11. TYPO3 at Cisco WebEx A/B Testing and Tracking
  12. 12. Case Study Cisco WebEx <ul><li>Complex multi-language fallbacks in one-tree concept down to the content element basis </li></ul><ul><li>Static publishing directly to the Akamai Content Delivery Network </li></ul><ul><li>Markup export to external applications </li></ul><ul><li>Full flexibility in creating and manipulating the generation of navigation and URLs </li></ul><ul><li>Language-based Workspaces </li></ul><ul><li>Template Firewall (prevents the mis-usage of elements with wrong templates) </li></ul>Additional Enterprise Features
  13. 13. “ The localization and fallback features that AOE media has implemented for us within 4 weeks using TYPO3 cost my former employer 6 months and over 250.000 USD based on one of the leading proprietary Enterprise Web Content Management Systems.” Aldo Bermudez Web Globalization Manager, Cisco WebEx © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID
  14. 14. Case Study Cisco WebEx <ul><li>Founded in 1999 </li></ul><ul><li>Leading TYPO3 consultancy worldwide </li></ul><ul><li>More than 400 TYPO3 projects and 300 extensions </li></ul><ul><li>65 developers and consultants in 6 countries </li></ul><ul><li>Core markets are Europe, USA and Australia </li></ul><ul><li>Close cooperation and sponsoring of theTYPO3 Core Teams and the TYPO3 Association </li></ul><ul><li>Senator in the Global Economic Network as an adviser for Open Source solutions to the German federal government </li></ul>A Quick Glimpse of AOE media (our agency)
  15. 15. Q and A Thank you for your attention