TOY STORY HELENA RICKEARD 9TB ANYA NAVARATNAM 9SP
<ul><li>Toy story is advertised using posters at bus stops and on billboards. </li></ul><ul><li>This makes sure that a range of people see the adverts and are persuaded to see the films. </li></ul>
<ul><li>The trailers for the films were shown on TV and on adverts before YouTube videos, movies and games online. This made sure that people who used technology more saw the adverts and watched the films. </li></ul>
<ul><li>There are games based on all 3 movies on PC, Gameboy, PlayStation, PSP, Wii, DS, and Xbox, as well as online. This makes sure that kids can get games for all consoles, and if you have the first game, you will probably want the second game as well, so it secures customers for the next game in the series, as well as the spin-offs. </li></ul>
<ul><li>Each movie has it’s own set of toys, including figurines, soft toys, and Lego play sets. Kids will probably collect the whole set or more than one toy, and, for example, a new ‘Buzz Lightyear’ came out for each movie with upgraded features, so kids wanted the new one. </li></ul>
<ul><li>‘ Disney on ice’ is a live ice skating show showing many Disney characters, such as those from Toy Story. This is advertised on TV, in magazines and newspapers, and if somebody went, they would see the characters from Toy Story and possibly buy the movies on DVD. </li></ul>
The director of Toy Story 3 has appeared in an interview for the Daily Telegraph, as well as for film review websites and magazines. People who provide the voices for the characters have also been interviewed. This gives us a different take on how the film was made, and since they refer to scenes in the film, it makes people want to see it, since they describe them in such a positive way.
Toy Story has Facebook, Twitter and Myspace pages so people can follow what is going on and know about events, products and meetings in advance.
There are apps for iPhone, iPad and android phones made by Pixar, such as ‘Toy Story Mania’, ‘Toy Story read along’ and the ‘Toy Story 3’ app. This ensures that people can play games and are reminded of the film wherever they go, so they are likely to download more apps or buy other merchandise.