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Digital identity workshop session 2


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Digital identity workshop session 2

  1. 1. Session 2: Understanding Web 2.0 October 20 th , 2011 6 PM OISE, Education commons
  2. 2. Everything’s amazing but nobody’s happy <ul><li>Louis CK </li></ul>
  3. 3. Evolution of the web <ul><li>Web 1.0 - 2.0 - 3.0 </li></ul>
  4. 4. Evolution of the Web: Web 1.0 <ul><li>Web 1.0: The Static Web </li></ul><ul><ul><ul><li>Content flew from page to you </li></ul></ul></ul><ul><ul><ul><li>Pages were not interactive </li></ul></ul></ul><ul><ul><ul><li>You ‘consumed’ the web </li></ul></ul></ul><ul><ul><ul><li>Examples include news sites, Hotel and business websites, ticket booking sites </li></ul></ul></ul>
  5. 5. Web 2.0 <ul><li>Web 2.0: The Dynamic Web </li></ul><ul><ul><li>Content flows both ways </li></ul></ul><ul><ul><li>Dynamic, updating pages </li></ul></ul><ul><ul><li>Transactive web use (a relationship is formed between user and site) </li></ul></ul><ul><ul><li>Examples include Youtube, Flickr, Facebook, Twitter </li></ul></ul>
  6. 6. Web 3.0 <ul><li>Web 3.0: ‘Semantic’ </li></ul><ul><ul><li>Web that understands you </li></ul></ul><ul><ul><li>Tries to predict your behaviour </li></ul></ul><ul><ul><li>It trains itself by what you and others like or dislike </li></ul></ul>
  7. 7. Examples <ul><li>Web 1.0: Razorpit Website </li></ul><ul><li>Web 2.0: Facebook </li></ul><ul><li>Web 3.0: Youtube </li></ul>
  8. 8. Increase your exposure <ul><li>To increase your exposure you need to have a number of social media accounts </li></ul>
  9. 9. Social networking has diversified <ul><li>We no longer have to add everyone as a ‘friend’ on Facebook </li></ul>
  10. 10. Facebook <ul><li>Free </li></ul><ul><li>Largest social media networking site by far: 800 million users </li></ul><ul><li>Allows for widespread sharing of content across the web </li></ul><ul><li>Privacy concerns </li></ul>
  11. 11. Twitter <ul><li>Free </li></ul><ul><li>Micro-blogging tool </li></ul><ul><li>Great way to connect with individuals with likeminded interests </li></ul><ul><li>‘Tweeting’ your content will get it greater exposure </li></ul>
  12. 12. Google Plus <ul><li>Free </li></ul><ul><li>Similar to Facebook in terms of design </li></ul><ul><li>Offers more control to users in terms of content being shared (Circles concept) </li></ul><ul><li>Well integrated with your gmail account </li></ul>
  13. 13. LinkedIn <ul><li>Pre-eminent career networking site </li></ul><ul><li>Free (for basic account) </li></ul><ul><li>Introduction system </li></ul>
  14. 14. <ul><li>Purely academics-oriented social networking site </li></ul><ul><li>Modeled on Facebook and Twitter </li></ul><ul><li>Plays well with Facebook and Twitter </li></ul><ul><li>A place to host your content </li></ul><ul><li>Allows you to network with other academics and ‘follow’ their work </li></ul><ul><li>Unique feature of telling you who found your content and how </li></ul>
  15. 15. <ul><li>Question asking site </li></ul><ul><li>A bit like Yahoo Answers but more academic </li></ul>
  16. 16. <ul><li>A place to host content such as documents </li></ul><ul><li>Can be ‘embedded’ onto other sites such as Wordpress </li></ul>