PPC & CRO are two acronyms that stand for Pay-Per-Click and Conversion Rate Optimization and go hand in hand in digital marketing. Both B2B & B2C business small & large can benefit from conversion rate optimization by testing and updating landing pages, contact forms and request forms with industry best practices. With testing and trailing out new text, forms, images, and other items; you can maximize your marketing efforts and ROI. The seminar will guide you through the process of optimizing for conversions and how to properly test landing pages. Keeping brand and benefit messaging consistent across advertising and the landing page to drive higher conversion rates. A must attend seminar for business owners and marketers alike who are looking to up their digital marketing game.