Basics of Typography

4,763 views

Published on

Basic concepts of Typography.

Published in: Education, Design, Business
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,763
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide

Basics of Typography

  1. 1. the art oftypography anutosh deb-july 2010
  2. 2. WHAT IS TYPOGRAPHYTypography is theart and techniqueof arranging type,type design, andmodifying type...
  3. 3.  HISTORY: Typography traces its origins to the first punches and dies used to make seals and currency in ancient times...
  4. 4. SCOPE:TYPESETTING AND TYPE DESIGN,HANDWRITING AND CALLIGRAPHY,GRAFFITI, INSCRIPTIONAL ANDARCHITECTURAL LETTERING,POSTER DESIGN AND OTHERLARGE SCALE LETTERING SUCH ASSIGNAGE AND BILL BOARDS,
  5. 5.  BUSINESS COMMUNICATIONS AND PROMOTIONAL COLLATERAL ADVERTISING,WORDMARKS AND TYPOGRAPHICLOGOS (LOGOTYPES),APPAREL (CLOTHING),LABELS ON MAPS,VEHICLE INSTRUMENT PANELS, KINETIC TYPOGRAPHY IN MOTION PICTURE FILMS AND TELEVISION...
  6. 6. 2 DIFFERENT TYPESSERIF & SANS-SERIF
  7. 7. ANCIENT TYPOGRAPHY
  8. 8. SATYAJIT RAY:RAY ROMAN SCRIPT
  9. 9. BASIC EQUIPMENT CROW QUILL PEN
  10. 10. EXAMPLE
  11. 11. ALPHABETS OF EQUAL SIZE WM 10cms(H) X 12 cms(W) 2 cms THICKNESS
  12. 12. ALPHABETS OF EQUAL SIZE AVTOQ 10cms(H) X 10 cms(W) 2 cms THICKNESS
  13. 13. ALPHABETS OF EQUAL SIZECDEFKNXYZ 10cms(H) X 8 cms(W) 2 cms THICKNESS
  14. 14. ALPHABETS OF EQUAL SIZE BGHJL PRSU 10cms(H) X 6 cms(W) 2 cms THICKNESS
  15. 15. ALPHABETS OF EQUAL SIZE I 10cms(H) X 2 cms(W) 2 cms THICKNESS
  16. 16. “ The quick brown fox jumps over the lazy dog ” HERMANN ZAPF"
  17. 17. IMAGES COURTESY:GOOGLE IMAGESPOWERPOINT ONMICROSOFT OFFICE 2007CONCEPT & DESIGNANUTOSH DEBTGT (ART EDUCATION)KENDRIYA VIDYALAYA NFR MALIGAONJULY 2010THANK YOU

×