In most parts of rural india, where electricity shortage, open toilets and employment is still the major issues, people have Mobile phones in their pocket, they have started using internet on mobile(Reports says, By June 2014, there will be 85 million Internet users in rural India) and they have television in their home equipped with the DISH Tv's.
Yeah! you are getting it right! They know who has been eliminated from Big Boss, they know what is Facebook and they do have an account on the same they watch all the Commercials of Surf excel & Pepsodent. They are updating their lifestyles, their buying habits, they do admire brands. The next BIG question arise- How this will affect their lives, How this will change the brands that exists in a local Kirana shop, How this will impact the sales & distribution of FMCG brands. Not to remind you that India's population constitutes 69% from the Rural India.
The most Interesting thing will be to see the change in the habits, behaviours of Rural Indians due to the increasing use of Online media.
Check out this study to know more... Please give your feedback/insights in the comments section.