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Renewing donors by wishing them

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By Bijay Mishra at SAFRG DM Masterclass

Published in: Business, Technology
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Renewing donors by wishing them

  1. 1. Donor Retention Case Studies By Bijay Mishra HelpAge India
  2. 2. Birthday Greetings/Wish
  3. 3. Birthday Greetings/Wish Wish the donor on his/her Birthday.
  4. 4. Birthday Greetings/Wish The wish letter should be personalized.
  5. 5. Birthday Greetings/Wish Don’t ask for donation.
  6. 6. Birthday Greetings/Wish Attach only a donation coupon with a BRE.
  7. 7. Birthday Wish Letter
  8. 8. Marriage Anniversary Wish Letter
  9. 9. Letters from Donors
  10. 10. Letters from Donors
  11. 11. Why some times fail ?
  12. 12. Why some times fail ? Wrong Date of Birth/Anniversary date.
  13. 13. Why some times fail ? Wrong address
  14. 14. Analysis – 2008-09 1,25,000 Expenditure in Rs. 10.15 % Responses 57.00 lac Amount Received in Rs. 2,537 No. of Response 2,259 25,000 ADS In Rs. No. of Wishes Sent
  15. 15. New Year Greetings (NYG)
  16. 16. New Year Greetings (NYG) Wishing the donor on New Year – Greeting Card
  17. 17. New Year Greetings (NYG) A personalized letter containing new year wishes and about your work.
  18. 18. New Year Greetings (NYG) Donation Coupon
  19. 19. New Year Greetings (NYG) A Business Reply Envelope (BRE)
  20. 20. New Year Greetings (NYG) It should be different from your regular mailer.
  21. 21. New Year Greeting Cards
  22. 22. New Year Greetings (NYG) Timing
  23. 23. New Year Greetings (NYG) Timing It should be reach to the donors well in time, best period will be with in 23 rd December to 31 st December but not after.
  24. 24. Letters from Donors
  25. 25. Letters from Donors
  26. 26. Analysis – 2008-09 7,00,000 Expenditure in Rs. 3.26 % Responses 80.00 lac Amount Received in Rs. 3919 No. of Response 2,041 1,20,000 ADS In Rs. No. of New Year Greetings Sent
  27. 27. Thank You

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