Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Fundraising Strategy


Published on

Fundraising Strategy for Non-profits/NGOs

Fundraising Strategy

  1. 1. Fundraising Strategy Actually making it!
  2. 2. Defining Strategy <ul><li>A Strategy is a long term plan of action designed to achieve a particular goal </li></ul>
  3. 3. Fundraising Strategy <ul><li>Fundraising Strategy is a long term plan of action designed to achieve a particular fundraising goal </li></ul>
  4. 4. Steps in Fundraising Strategy <ul><li>Knowing the fundraising goal </li></ul><ul><li>Who all can give? </li></ul><ul><li>Broadly how can we reach them? </li></ul><ul><li>Who will fundraise? </li></ul><ul><li>What are the timelines? </li></ul>
  5. 5. 1. Knowing the fundraising goal <ul><li>Threats </li></ul><ul><li>Half the beneficiaries could die within next 5 years </li></ul><ul><li>Opportunities </li></ul><ul><li>5,000 beneficiaries need coverage </li></ul><ul><li>Weakness </li></ul><ul><li>Lack of additional resources (INR 15,00,000) </li></ul><ul><li>Strengths </li></ul><ul><li>Experienced Outreach team </li></ul>
  6. 6. 2. Who all can give? <ul><li>Government- bilateral, central, state, local </li></ul><ul><li>(INR 500,000) </li></ul><ul><li>Institutions- multilateral agencies, funding agencies, foundations, other NGOs, networks, clubs, corporations </li></ul><ul><li>(INR 500,000) </li></ul><ul><li>Individuals- Major donors, Group of individuals, Small donors </li></ul><ul><li>(INR 500,000) </li></ul>
  7. 7. 3.1 Broadly How Can We Reach Them? <ul><li>Government & Institutional (INR 700,000) </li></ul><ul><ul><li>Search request for proposals </li></ul></ul><ul><ul><li>Apply for grants </li></ul></ul><ul><ul><li>Presentation & Project Visit </li></ul></ul><ul><ul><li>Answer queries </li></ul></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Reporting </li></ul></ul>
  8. 8. 3.2 Broadly How Can We Reach Them? <ul><li>Corporations- Sponsorship & Cause Related Marketing options (INR 300,000) </li></ul><ul><li>Individuals </li></ul><ul><ul><li>Direct Mail (INR100,000) </li></ul></ul><ul><ul><li>Telephone (INR100,000) </li></ul></ul><ul><ul><li>Face to Face (INR100,000) </li></ul></ul><ul><ul><li>Direct Response Advertising (INR 50,000) </li></ul></ul><ul><ul><li>New Media (INR 50,000) & Events (INR 100,000) </li></ul></ul>
  9. 9. 4. Who will fundraise? <ul><li>Trustees (INR 300,000) </li></ul><ul><li>Top Management (INR 200,000) </li></ul><ul><li>Programme Staff (INR 100,000) </li></ul><ul><li>Fundraising Team (INR 500,000) </li></ul><ul><li>Consultants (INR 300,000) </li></ul><ul><li>Volunteers (INR 100,000) </li></ul>
  10. 10. 5. What are the timelines? <ul><li>INR 15,00,000 by end of year 5 </li></ul><ul><ul><li>INR 100,000 (Y1) </li></ul></ul><ul><ul><li>INR 400,000 (Y2) </li></ul></ul><ul><ul><li>INR 800,000 (Y3) </li></ul></ul><ul><ul><li>INR 12,00,000 (Y4) </li></ul></ul><ul><li>Fundraising Core Group- first 2 months </li></ul><ul><li>Fundraising team in place- first 6 months </li></ul><ul><li>Institutional fundraising start - within first qtr </li></ul><ul><li>Individual fundraising- Year 2 beginning </li></ul><ul><li>Event- Mid term </li></ul>
  11. 11. Do we really need this paper? <ul><li>Provides a long-term blue-print </li></ul><ul><li>Provides a monitoring frame work </li></ul><ul><li>Defines roles </li></ul><ul><li>Involves all stake-holders </li></ul><ul><li>A flexible plan that can be revisited </li></ul>
  12. 12. Fundraising Strategy Document Helps Write one soon!