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Direct Mail Primer With Examples


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Direct Mail Primer With Examples

  1. 1. Direct Mail Presented by Anup Tiwari
  2. 4. Continues to acquire & retain donors well
  3. 5. Acquiring Donors
  4. 6. What should a Direct Mail Package Contain?
  5. 7. Envelope also Communicates
  6. 10. Long V/s Short Letter
  7. 12. Personalization
  8. 13. Underlining Post Script Questioning
  9. 14. Lift or Endorsement Letter
  10. 15. Address Labels visible from back of envelope Premiums
  11. 16. ORS Sachet in a package asking money for saving children
  12. 17. Plastic Sheet
  13. 20. <ul><li>Envelope </li></ul><ul><li>Letter </li></ul><ul><li>Endorsement or Lift Letter </li></ul><ul><li>Donation Coupon </li></ul><ul><li>Premiums &Mission Premiums </li></ul><ul><li>Business Reply Envelope </li></ul><ul><li>Brochure </li></ul>Acquisition Package
  14. 21. Writing a Fundraising Letter
  15. 22. Tell a story
  16. 23. I & not royal WE
  17. 24. Power of You
  18. 25. Short Sentences
  19. 26. language
  20. 27. Pitch a small gap
  21. 29. Let’s try writing one Now