Corporatefoundationgiving 090730075803-phpapp01

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Corporatefoundationgiving 090730075803-phpapp01

  1. 1. Corporate Giving- Indian Overview Presented by Anup Tiwari
  2. 2. Corporate Giving Motivations in India <ul><li>Philanthropic </li></ul><ul><li>Planned Philanthropy </li></ul><ul><li>Corporate Social Responsibility (CSR) </li></ul><ul><li>Tax </li></ul><ul><li>Local Community Relations </li></ul><ul><li>Marketing and Image Building </li></ul><ul><li>Relationship building with government </li></ul><ul><li>Employee Relations </li></ul>
  3. 3. CSR major players/cause in India Micro-finance ABN Amro Bank Education, IT Education Azim Premji Foundation (Wipro) Causes Corporate Foundations Children Education, Community Development, Micro-finance, ICICI Bank Community Development, water Tata Council For Community Initiatives HIV/AIDS, Environment, MCH and Nutrition Bill & Melinda Gates Foundation Health, Education, MF Infosys Foundation Self Help Groups, Research, Land Development ITC Self Help Groups UniLevers India
  4. 4. Planned Philanthropy Players in India Coca-Cola Water Apollo Tyres, Glaxo SmithKline (GSK), children edu HIV/AIDS Johnson and Johnson, GSK Health LG, Schnieder, UPS (theme may change year on), Ballarpur Industries (BILT), HDFC, Coca-Cola Children Education Samsung, Microsoft IT HDFC, HUDCO Housing Amway Foundation Visually Challenged Aditya Vikram Birla Group, Maruti, BILT, National Thermal Power Corporation, Public Sector Enterprises Community Development Corporations Causes
  5. 5. Players in Cause Based Marketing <ul><li>P&G </li></ul><ul><li>Tata Salt </li></ul><ul><li>Mobile services providers like Airtel, Hutch, Spice </li></ul><ul><li>Jet Airways </li></ul><ul><li>Nokia </li></ul><ul><li>The Oberoi Hotels </li></ul><ul><li>Corporation Bank </li></ul><ul><li>Citibank </li></ul><ul><li>HDFC Bank </li></ul><ul><li>Standard Chartered Bank </li></ul><ul><li>Pfizer </li></ul><ul><li>Ranbaxy Laboratories </li></ul><ul><li>Titan Watches </li></ul>
  6. 6. Corporates with Employee Involvement <ul><li>American Express </li></ul><ul><li>(Good Citizenship Programme) </li></ul><ul><li>Cadence Design Systems </li></ul><ul><li>(Spirit of Stars and Strikes) </li></ul><ul><li>Adobe Systems </li></ul><ul><li>Flextronics </li></ul><ul><li>UPS </li></ul><ul><li>Tata Tea </li></ul>
  7. 7. High Visibility Fundraisers-1 <ul><li>Standard Chartered Mumbai Marathon </li></ul><ul><li>Beneficiaries- NGOs through United Way Mumbai (earlier Give India) </li></ul><ul><li>Extensive National and International Visibility across various medium </li></ul>
  8. 8. Results of the Marathon 109 NGOs benefited
  9. 9. High Visibility Fund Raiser- 2 <ul><li>CRY Telethon </li></ul><ul><li>Extensive 6 hours time slot on Sony TV </li></ul><ul><li>Celebrity endorsement/ mass public involvement/ corporate involvement </li></ul><ul><li>Raised $ 250,000 </li></ul><ul><li>Lots of mass media coverage </li></ul>
  10. 10. Cause Based Affinity Cards in India <ul><li>Citibank-CRY </li></ul><ul><li>Citibank-WWF </li></ul><ul><li>Citibank Women’s Card </li></ul><ul><li>ICICI Bank- HelpAge India </li></ul><ul><li>GE Social Card ( several NGOs) </li></ul>
  11. 11. Customer based Fundraising Platforms <ul><li>Jet-Save the Children In-flight collection programme </li></ul><ul><li>Oberoi-CRY Pillow Envelope </li></ul>
  12. 12. Major Cause Related Marketing Associations in India <ul><li>P&G Children Education Programme contributed $ 300,000 </li></ul><ul><li>UNICEF-Exide partnership contributes around $ 200,000 per annum </li></ul>

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