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Medicinman Training for Pharma Field Force Excellence


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Empower your Field Force with Learning and Development facilitated by MedicinMan Editor, Anup Soans.

MedicinMan Programs combine left-brain logic with right-brain ‘magic’ to create learning that is truly memorable.

All programs are designed according to adult-learning principles and are highly kinesthetic and visually compelling.

Published in: Business, Technology
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Medicinman Training for Pharma Field Force Excellence

  1. 1. EMPOWER YOUR FIELD FORCE KA$H=CASH REPEAT Rx Pharma-specific Training: Medical Representatives Field Sales Managers Senior Managers Learning and Development Programs from the Leaders in Pharma Field Force Excellence Signature Programs for Medical Representatives Constructed on the fundamental premise that a Medical Representative’s success depends on his Knowledge, Attitudes, Skills and Habits (KA$H). Representatives seek success in their personal and professional lives but look for it in the wrong places leaving them frustrated. Companies and bottom-lines suffer when the front-line is not ful- ly engaged. KA$H=CASH is a high-engagement module for customer-facing employees. Repeat Rx is an advanced module for customer-facing Representatives based on the book by Anup Soans. Repeat Rx focuses on building lasting relationships with Doctors by creating value through a process of Calling Connecting Consulting Collaborating with the Doctor. At each stage of this Four Stage process the Represen- tative acquires measurable skills and competencies that enable him to add value in the Doctor’s chamber. Repeat Rx comes with detailed evaluation tools. In Any Profession, More KA$H = More Cash KNOWLEDGE  ATTITUDES  SKILLS  HABITS MEDICINMAN
  2. 2. SuperVision for the SuperWiser Front-line Manager. WHY SHOULD ANY- ONE FOLLOW YOU? THE HALF-TIME COACH FIELD FORCE EXCELLENCE TOOLS FROM MEDICINMAN | +91-93422-32949 | Signature Programs for Front-line Managers Signature Programs for Second-line and Senior Managers Based on the best-selling book by Anup Soans, this program is for new and experienced Front-line Managers who would like to get breakthrough performance from their teams. SuperVision for the SuperWiser Front-line Manager focus- es on topics such as Team Building, Emotional Intelligence, Situational Leadership, Coaching and more. VALUE ADD: Psychometric Assessment* The Half-Time Coach is based on the concept of half-time in football. If half-time is so crucial in a game that last only 90 minutes, how much more important in a career that last a life time. The Half-Time Coach is a learning-by-reflection program with a focus on Coaching Skills for senior managers. Mod- ules also cover Self Awareness, Emotional Intelligence, Em- ployee Engagement and Sales Change Management. VALUE ADD: Psychometric Assessment* A walk-the-talk program for cross-functional senior managers to understand the process of employee engagement, creating trust and building relation- ships to build and sustain high-performance teams. VALUE ADD: Psychometric Assessment* *Psychometrics assessments give in-depth insights into one’s personality preferences and its impact on interpersonal relationships and teamwork.
  3. 3. Methodology Webinars and E-Learning All programs are fully customizable. A pre-program questionnaire is used to capture the needs and expectations of the participants. Company’s may request a demonstration of a particular module at no expense (except conveyance to venue). Programs incorporate the principles of adult learning and are highly participative, audio-vi- sual and activity-based. Important truths are conveyed through games, stories and videos. Companies are advised to give participants the books on which the programs are based for continued learning and development. The same may be procured from the author at a discount. Company’s may choose to deliver a program as a webi- nar - giving the advantage of scale and lowering costs. Audiences are kept engaged using visually stimulating slides and powerful delivery. Emphasis is placed on taking charge of one’s success, even in the absence of oversight. Most recently 1,000 reps of a leading MNC were trained over four webinars with excellent feedback. Customized issues of MedicinMan, with inputs from the company can be given to the Field Force for their continuous learning and development. MedicinMan currently reaches 60,000 pharma professionals. Interactive Classroom Training Management Games Audio/Visual Learning-by-reflectionSimulation Case Studies iSharpenMMy Success is My Responsibiliti FIELD FORCE EXCELLENCE TOOLS FROM MEDICINMAN | +91-93422-32949 |
  4. 4. Facilitator Bio Author, Editor, Speaker Anup Soans began his career as a Medical Rep, Oncology Product Specialist and Front-line Manager in Pharma and Devices. He moved into Medico-Marketing/CME and worked with all major pharma/devices com- panies in developing promotional inputs and conceptualizing and executing medico-mar- keting campaigns as Executive Director and COO of IJCP Publications. Subsequently he was appointed Vice President at Quintessence Sciences, the world’s largest knowledge management and publisher for dental surgeons. Anup’s passion for developing people became a profession when he began to work with Crestcom International as a Facilitator of their globally recognized MDP and LDP programs. It was during his stint as a Facilitator for the internationally renowned “Bullet Proof Man- ager” program and later with BlessingWhite, and Psytech that he gained insight into the fundamentals of Learning and Development - training, facilitating and coaching to bring about transformational learning that leads to change in behavior and adoption of new skills. Anup has been an L D program facilitator for entry level professionals to CEOs across industries from 2004. To supplement the practical understanding with theoretical frame- work, he went back to school to complete a full-time MBA program in HRM at age 46 in 2007. Anup Soans is the author of three books for pharma sales professionals - HardKnocks for the GreenHorn, SuperVision for the SuperWiser Front-line Manager and Repeat Rx. His books are industry bestsellers and have been used extensively by MNCs and Indian Co’s for learning and development. Anup is the Founder-Editor of MedicinMan ( - India’s 1st Magazine for Field Force Excellence in Healthcare. MedicinMan is read by over 60,000 pharma profes- sionals every month. Anup uses Facebook (/anupsoans), LinkedIn (/in/anupsoans) and Twitter (@anupsoans) to connect with pharma professionals for their learning and development. Clients of Anup Soans’ Books and Programs include: Abbott, Allergan, Astra Zeneca, Apex, Akumentis, B. Braun, Biocon, Carl Zeiss, Dr. Reddys Laboratories, GSK, Merck, Centaur, Eisai, FDC, German Remedies (Cadila HC), Himalaya Drugs, Novartis, Sun Pharma, Strides Arcolab, Tablets India, UCB Pharma, Wockhardt. Most recently he has delivered a series of webinar-based learning programs for over 1,000 field force executives of a leading MNC. Convener Lead Faculty Featured Speaker - Brand Drift - FFE - UBM SFE Conference, Mumbai - UBM SFE Conference, Colombo - GSK’s Annual Meet, 2011 - Dr. Reddys Heads of Emerging Markets Meet, 2013 - Cambridge Consultants’ “India Driving World Pharma by 2030?” at Four Seasons, Mumbai. FIELD FORCE EXCELLENCE TOOLS FROM MEDICINMAN | +91-93422-32949 |