Inside this Issue
1. In Conversation with Subroto Banerjee by Anup Soans
Subroto Banerjee shares his thoughts on what’s driving Indian pharma and what’s holding it back.
2. Ten Steps to Becoming a Leader-Manager by K. Hariram
10 ‘do’s’ and ‘don’ts’ for new and aspiring people- managers and team leaders.
3. Overcoming Attention Deficit Disorder in Everyday Detailing by Dineish Pardesi
Pharma selling is an art that requires the combination of scientific value-add and presentation skills to make an impact in the mind of the Doctors.
4. Visual Card: An Alternative to Visual Aid? by Mayank Bedi
A digital card with product information can add a new dimension to in-clinic interaction.
5. Drivers of Sales force Effectiveness by Prof. Vivek Hattangadi
A refresher on what Sales Force Effectiveness (SFE) is and is not.
6. The OTC Market in India: Some Growth Drivers by Kumud Kandpal
Socio-economic changes that are driving the growth of the OTC market in India.
7. Chai pe Charcha by Kailash Khatod
10 lessons learnt by a Product Manager (PM) from the Prime Minister (PM) of India.
8. Artwork by M.Pharm student Varsha Phirke