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In the study ‘Matching Product Initiatives with Customer
Expectations: Analyzing Tourism through the 4-A Framework’ it has been argued that the time has come to have a re-look at the basic tourism products that one has to offer.
The paper highlights some of the options which became blatant in light of the 4-A framework. This study puts forth the view that as a viable tourism product, one must look at both the accessibility and affordability aspects in tandem.