Presentation on Price Estimation            of BIKE           Prepared by:                 Kul Prasad P1125               ...
Location Urban Area(Show Rooms) Highways(Service Station)
Communication Travelling Series Travelling Sites Travelling Channels Travelling Magazine
Travelling Series The Real India Travel Show Travelling Diva:Ritu in London
Travelling Sites   www.cleartrip.com            www.eindiatravel.com   www.yatra.in                 www.indiatourism.c...
Travelling Channels National Geographic Adventure Discovery TravelXP
Magazines & Newspaper Travel+Leisure Islands Business Standard TOI
 Allay Valley Publications Jaipur [India]  Publication via allay valley imprint is a perfect choice  for the authors loo...
 Endure Publishing Services Chennai [India] Our company ENDURE PUBLISHING SERVICES is into publication business. We are ...
 Unisun Publications, Div of Unisun  Technologies Bangalore [India]  A publisher of original English work for adults and...
 SBS Publishers & Distributors Pvt. Ltd. New Delhi [INDIA] We are Publishers & Distributors of Reference & Academic book...
 E Book Solutions New Delhi [India] Publishers of E-books and Digital Content for Universities and Institutions. We offe...
 Au Courant publishers Pvt Ltd New Delhi [India] Doc n Doc is the first ever Doctors information and lifestyle magazine....
 Naturism Kolkata [India] Book on Photography, Nature, Wildlife etc Traveltechie.com Mumbai [India] Online Publisher o...
 Bibliofili Publishers Kolkata [India] Bibliofili is a leading self publishing and print on demand company with an exper...
 Ragi Publication and enterprises bina [india]  Publishing and distributing all type of books in  Hindi and english & ge...
Tag Line    “When Boundaries never Matter”
Brand Ambassador Dwayne Johnson(The Rock) WWE Superstar
cost Print media Radio media Television Banners Digital banner Brand ambassador costing
Print media times of india6600/-(base),5100/-(multiple) charges per square  cm.10 sq cm,advertisemnet daily for 1 months....
 Hindustan times this include advertising in top 5 cities in India.6800/-total advertising cost in those cost as per sq c...
Radio advertising Big fmFor 10 seconds advertisement they charge 8000/-30 days 10 times a days this will be announced in ...
 Radio mirchiMinimum jingle length The minimum jingle duration will be considered as  10 sec. Over 10 seconds, jingle l...
Television charges vary according to the trp of the show   during hike they are approx 10 lakhs for 10 sec   tvc to 3.5 l...
Banner’s a 20x10 feet hoarding at SG highway that earns  Rs70,000-80,000 per month for a private agency  is sold at Rs101...
Digital banner AHMEDABAD: Corporate who want their  billboards dotting the citys skyline, will now have  to dig deeper in...
Brand Ambassador We will conduct show cum campaign with our  brand ambassador. Total of costing=45488710
Total cost Print media= 11185000+ 20944000=32129000 Radio media=24000000+ 45000000=69000000 Television=300000000 Banne...
Reference http://www.publishersglobal.com/directory/india/su  bject/travel-publishers/ http://adrates.timesofindia.com/r...
Advertisement Price Estimation of Product by Anup Sukumaran
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Advertisement Price Estimation of Product by Anup Sukumaran

  1. 1. Presentation on Price Estimation of BIKE Prepared by: Kul Prasad P1125 Anup Sukumaran P1152 Chetansinh Vala P1157
  2. 2. Location Urban Area(Show Rooms) Highways(Service Station)
  3. 3. Communication Travelling Series Travelling Sites Travelling Channels Travelling Magazine
  4. 4. Travelling Series The Real India Travel Show Travelling Diva:Ritu in London
  5. 5. Travelling Sites www.cleartrip.com  www.eindiatravel.com www.yatra.in  www.indiatourism.com www.travelchacha.com  www.india-travel.com www.incredibleindia.org  www.travelguru.com www.holidaymakers.in  www.travelmasti.com www.makemytrip.com
  6. 6. Travelling Channels National Geographic Adventure Discovery TravelXP
  7. 7. Magazines & Newspaper Travel+Leisure Islands Business Standard TOI
  8. 8.  Allay Valley Publications Jaipur [India] Publication via allay valley imprint is a perfect choice for the authors looking for a complete, high quality, personal publishing program that leverages the expertise of publishing professionals. From manuscript evaluation, to replying to authors about chances of publishing; we have the shortest turnaround time among most book publishing companies. And, yes, we ensure each deal is absolutely transparent and crystal-clear. Allay valley intends to publish across every segment including health & fitness, cookery, religion & philosophy, sports, biography, leisure, business, politi
  9. 9.  Endure Publishing Services Chennai [India] Our company ENDURE PUBLISHING SERVICES is into publication business. We are market leaders in term of publication of books and other e-publishing services. We are based in India with main office located in Chennai. Our impressive list of clients includes A fortune 500 companies. We are laser focused on Quality and time
  10. 10.  Unisun Publications, Div of Unisun Technologies Bangalore [India] A publisher of original English work for adults and children. Based in Bangalore India. Looking for co-operation in publishing, distribution, rights for India and also selling their books overseas. Runs creative writing competitions with Reliance Timeout
  11. 11.  SBS Publishers & Distributors Pvt. Ltd. New Delhi [INDIA] We are Publishers & Distributors of Reference & Academic books in the field of Social Science & Humanities and Science & Technology. We are Indian Publishers with International Quality.
  12. 12.  E Book Solutions New Delhi [India] Publishers of E-books and Digital Content for Universities and Institutions. We offer lifetime discounts to publishers and authors who use our services for 5 or more books. Please contact us to discuss these rates.
  13. 13.  Au Courant publishers Pvt Ltd New Delhi [India] Doc n Doc is the first ever Doctors information and lifestyle magazine. The magazine provides a wealth of intelligent and up-to-date information spanning the entire gamut of medical & healthcare sector: Diagnosis, medicine, science, technology, live case studies, equipment and New Products update. It has a dedicated section on lifestyle too. Doc n Doc provides you one stop source of medical & healthcare sector information and equips you with the latest info in the sector.
  14. 14.  Naturism Kolkata [India] Book on Photography, Nature, Wildlife etc Traveltechie.com Mumbai [India] Online Publisher of Travel & Hospitality News
  15. 15.  Bibliofili Publishers Kolkata [India] Bibliofili is a leading self publishing and print on demand company with an expert team of book publishing professionals, who helps authors all over the world to achieve their dream of professional publication. We provide a broad array of self publishing and marketing services with an aim to help talented and independent writers to become a published author, with the support of a professional book publishing infrastructure.
  16. 16.  Ragi Publication and enterprises bina [india] Publishing and distributing all type of books in Hindi and english & general government supplies
  17. 17. Tag Line “When Boundaries never Matter”
  18. 18. Brand Ambassador Dwayne Johnson(The Rock) WWE Superstar
  19. 19. cost Print media Radio media Television Banners Digital banner Brand ambassador costing
  20. 20. Print media times of india6600/-(base),5100/-(multiple) charges per square cm.10 sq cm,advertisemnet daily for 1 months.Total cost:-4510000.Size will be 14*22.For premium charges apply.6750+5500=12250/- for one monthsTotal cost :-6675000.Grand total =11185000
  21. 21.  Hindustan times this include advertising in top 5 cities in India.6800/-total advertising cost in those cost as per sq cm 10/-Per sq cm.The size of newspaper will be 14*22.Total cost for 30 day advertising =20944000
  22. 22. Radio advertising Big fmFor 10 seconds advertisement they charge 8000/-30 days 10 times a days this will be announced in total 10 stations, we will have 15second advertisement.Total cost=24000000
  23. 23.  Radio mirchiMinimum jingle length The minimum jingle duration will be considered as 10 sec. Over 10 seconds, jingle length would be counted in multiples of 5 seconds. E.g. 23 second jingle would be billed as 25 second Ahmadabad charges are 5000/- per 10 seconds15 second advertisement will cost in 20 station across India for 30 days 10 times a day.Total cost =45000000
  24. 24. Television charges vary according to the trp of the show during hike they are approx 10 lakhs for 10 sec tvc to 3.5 lakhs for 10 seconds advertising. We had planned to do advertising during Ipl-T20 or world cup .Total costing=300000000 this include 20 days advertising 15 times during whole matches
  25. 25. Banner’s a 20x10 feet hoarding at SG highway that earns Rs70,000-80,000 per month for a private agency is sold at Rs101 per day (Rs3,000 per month) by the AMC. As such 10 banner or hoarding will be placed. At cost of total=80,000*10=800,0000*5 cities across GujaratTotal grand cost=40000000
  26. 26. Digital banner AHMEDABAD: Corporate who want their billboards dotting the citys skyline, will now have to dig deeper into their pockets. Putting up a hoarding at Nehru Bridge will now cost the moon! Well, actually around Rs 2 lakh per months.As such 10 digital banner will be there approx 5 cities in Gujarat.Total costing=10000000
  27. 27. Brand Ambassador We will conduct show cum campaign with our brand ambassador. Total of costing=45488710
  28. 28. Total cost Print media= 11185000+ 20944000=32129000 Radio media=24000000+ 45000000=69000000 Television=300000000 Banners=40000000 Digital banner=10000000 Brand ambassador costing=45488710 Total cost=500000000
  29. 29. Reference http://www.publishersglobal.com/directory/india/su bject/travel-publishers/ http://adrates.timesofindia.com/reachdisplayfinan cial.html http://articles.timesofindia.indiatimes.com/2008- 08-18/ahmedabad/27934239_1_amc-limits- senior-amc-official-hoarding http://trak.in/tags/business/2007/10/12/indian-tv- advertisement-rates-increase/

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