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Mcd vs kfc

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Mcd vs kfc

  1. 1. MCDONALDS VS KFC
  2. 2. MCDONALDS
  3. 3. INTRODUCTION McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.  It serving around 68 million customers daily in 119 countries.  The company began in 1940 as a barbecue restaurant operated by the brothers Richard and Maurice McDonald 
  4. 4. MCDONALDS IN INDIA McDonald's opened its doors in India in October 1996.  McDonald's now has a network of over 235 restaurants across India.  The brand currently has over 8000 employees in India. 
  5. 5. BUSINESS MODEL Franchise Model  Product Consistency  Act like a retailer and think like a brand 
  6. 6. KFC
  7. 7. INTRODUCTION KFC also known as Kentucky Fried Chicken.  KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories around the world.  KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. 
  8. 8. KFC IN INDIA KFC entered in india 1995.  Due to protest of Indian farmers and government pressure it had to leave India.  In 2003 it came back into India with the strategies like targetting higher income group level. 
  9. 9. COMPETITION  We can compare the price of their products with McDonald, Dominoes and Pizza Hut. If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market (only with fried chicken). It prices its burgers, French fries and soft beverages with relation to its competitors.
  10. 10. SURVEY ANALYSIS
  11. 11. Q1-Are Are you a vegetarian/non-vegetarian? • Vegetarian • Non-vegetarian Vegetarian Non-vegetarian 40% 60%
  12. 12. Q2-How often you visit McDonalds/Kfc? A. Once a week B. Once in 2 weeks C. Once a month D. Once in six months KFC Mcdonalds A 15% B 5% C D A B C D 5% 35% 15% 45% 55% 25%
  13. 13. Q-3 Which is better in taste? A. KFC B. McDonalds 30% 70% A B
  14. 14. Q-4 How do you find the staff? A) Friendly B) Indifferent C) Rude KFC MCDONALDS 7% 9% 46% 47% A B C 48% 43% A B C
  15. 15. Q-5Does McDonalds/KFC provide fresh products? A. B. YES NO McDonalds KFC 9% 4% 96% A B 91% A B
  16. 16. Q-6Which one is more hygienic? A. B. McDonalds KFC Mcdonalds KFC 33% 67%
  17. 17. Q-7 Which give more attractive advertisement? A. B. KFC McDonalds 33% 67% A B
  18. 18. Q-8 Which one is considered as a symbol of status? A. B. C. KFC McDonalds Both A B C 25% 55% 20%
  19. 19. Q-9 Which one is more economical in prices? A. B. C. KFC McDonalds Both A B C 21% 47% 32%
  20. 20. Q-10Which one provides better eating environment? A. B. KFC McDonalds A B 32% 68%
  21. 21. Q-11 Which one you like the most? A. B. KFC McDonalds 30% 70% A B
  22. 22. ANALYZING Students most prefer taste and price.  Entrepreneur &Employee mostly like hygienic environment and taste.  People in age group of 30 to 50 mostly prefer Quantity of meal. 
  23. 23. Made by:Anuj

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