McDonald's Corporation is the world's largest chain of
hamburger fast food restaurants.
It serving around 68 million customers daily in 119
The company began in 1940 as a barbecue restaurant
operated by the brothers Richard and Maurice McDonald
MCDONALDS IN INDIA
McDonald's opened its doors in India in October 1996.
McDonald's now has a network of over 235
restaurants across India.
The brand currently has over 8000 employees in
Act like a retailer and think like a brand
KFC also known as Kentucky Fried Chicken.
KFC now stretches worldwide with more than
13,000 restaurants in more than 80 countries and
territories around the world.
KFC is the largest brand of Yum Restaurants, a
company that owns other leading brands like Pizza
Hut, Taco Bell, A&W and Long John Silver.
KFC IN INDIA
KFC entered in india 1995.
Due to protest of Indian farmers and government
pressure it had to leave India.
In 2003 it came back into India with the strategies
like targetting higher income group level.
We can compare the price of their products with
McDonald, Dominoes and Pizza Hut. If the competitor
provides the same product at a lower price then the
organization usually lowers the price of its product too.
In the case of KFC, Fried Chicken is its main selling
point and controls a monopoly over the Indian fast food
market (only with fried chicken). It prices its burgers,
French fries and soft beverages with relation to its