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Mcd vs kfc


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Mcd vs kfc

  3. 3. INTRODUCTION McDonald's Corporation is the world's largest chain of hamburger fast food restaurants.  It serving around 68 million customers daily in 119 countries.  The company began in 1940 as a barbecue restaurant operated by the brothers Richard and Maurice McDonald 
  4. 4. MCDONALDS IN INDIA McDonald's opened its doors in India in October 1996.  McDonald's now has a network of over 235 restaurants across India.  The brand currently has over 8000 employees in India. 
  5. 5. BUSINESS MODEL Franchise Model  Product Consistency  Act like a retailer and think like a brand 
  6. 6. KFC
  7. 7. INTRODUCTION KFC also known as Kentucky Fried Chicken.  KFC now stretches worldwide with more than 13,000 restaurants in more than 80 countries and territories around the world.  KFC is the largest brand of Yum Restaurants, a company that owns other leading brands like Pizza Hut, Taco Bell, A&W and Long John Silver. 
  8. 8. KFC IN INDIA KFC entered in india 1995.  Due to protest of Indian farmers and government pressure it had to leave India.  In 2003 it came back into India with the strategies like targetting higher income group level. 
  9. 9. COMPETITION  We can compare the price of their products with McDonald, Dominoes and Pizza Hut. If the competitor provides the same product at a lower price then the organization usually lowers the price of its product too. In the case of KFC, Fried Chicken is its main selling point and controls a monopoly over the Indian fast food market (only with fried chicken). It prices its burgers, French fries and soft beverages with relation to its competitors.
  11. 11. Q1-Are Are you a vegetarian/non-vegetarian? • Vegetarian • Non-vegetarian Vegetarian Non-vegetarian 40% 60%
  12. 12. Q2-How often you visit McDonalds/Kfc? A. Once a week B. Once in 2 weeks C. Once a month D. Once in six months KFC Mcdonalds A 15% B 5% C D A B C D 5% 35% 15% 45% 55% 25%
  13. 13. Q-3 Which is better in taste? A. KFC B. McDonalds 30% 70% A B
  14. 14. Q-4 How do you find the staff? A) Friendly B) Indifferent C) Rude KFC MCDONALDS 7% 9% 46% 47% A B C 48% 43% A B C
  15. 15. Q-5Does McDonalds/KFC provide fresh products? A. B. YES NO McDonalds KFC 9% 4% 96% A B 91% A B
  16. 16. Q-6Which one is more hygienic? A. B. McDonalds KFC Mcdonalds KFC 33% 67%
  17. 17. Q-7 Which give more attractive advertisement? A. B. KFC McDonalds 33% 67% A B
  18. 18. Q-8 Which one is considered as a symbol of status? A. B. C. KFC McDonalds Both A B C 25% 55% 20%
  19. 19. Q-9 Which one is more economical in prices? A. B. C. KFC McDonalds Both A B C 21% 47% 32%
  20. 20. Q-10Which one provides better eating environment? A. B. KFC McDonalds A B 32% 68%
  21. 21. Q-11 Which one you like the most? A. B. KFC McDonalds 30% 70% A B
  22. 22. ANALYZING Students most prefer taste and price.  Entrepreneur &Employee mostly like hygienic environment and taste.  People in age group of 30 to 50 mostly prefer Quantity of meal. 
  23. 23. Made by:Anuj