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ANGRY BIRDS OF DIGITAL MEDIA<br />Game on !!!<br />
RED BIRDS<br />Red Birds are your REGULAR BANNER IMPRESSIONS.<br />Plain and Basic<br />You throw them on regular and obvi...
BIG RED BIRDS<br />BIG RED BIRDS are your Targeted Campaigns based upon the site Genre<br />You got it wrong! <br />The gu...
BLUE BIRDS<br />Blue Birds are your CPC Campaigns<br />You try to nail it by being all over the place at once.<br />Your v...
BOOMERANG BIRDS<br />BOOMERANG BIRDS are your CPL Campaigns<br />You are not even sure that how you are going to handle it...
YELLOW BIRDS<br />YELLOW BIRD is your well researched & executed Campaign with Google<br />Still the best bet.<br />You st...
BLACK BIRDS<br />BLACK BIRD is like a Good Social Media Strategy<br />A well thought and executed Social Media Strategy is...
WHITE BIRDS<br />WHITE BIRD is your offline media Agency with limited Digital Advertising Resources<br />Clumsy, Frightene...
MIGHTY EAGLE<br />MIGHTY EAGLE is your Specialized Online Media Agency<br />Some enjoy the experience but mostly you will ...
Anubhav Sharma<br />http://about.me/anubhavsharma<br />
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Angry birds of Digital Media

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Angry birds of Digital Media

  1. 1. ANGRY BIRDS OF DIGITAL MEDIA<br />Game on !!!<br />
  2. 2. RED BIRDS<br />Red Birds are your REGULAR BANNER IMPRESSIONS.<br />Plain and Basic<br />You throw them on regular and obvious portals, have basic design complementing your print/TV campaign, sticking to design guidelines.<br />Delivers you Regular CTRs<br />Nothing Exciting or of Great value here!<br />
  3. 3. BIG RED BIRDS<br />BIG RED BIRDS are your Targeted Campaigns based upon the site Genre<br />You got it wrong! <br />The guy checking his mails on popular client is the same guy who also consumes NEWS, likes sports, does online shopping, likes music uses messenger etc. There is a huge overlap here.<br />So essentially you are still a RED BIRD only FATTER paying premium for useless targeting that’s not going to work anyways and you’re doing it slowly so learning only happens much later.<br />
  4. 4. BLUE BIRDS<br />Blue Birds are your CPC Campaigns<br />You try to nail it by being all over the place at once.<br />Your visibility is free you assume thanks to thriving networks which offer a one stop solution to give you reach, frequency and results.<br />The truth is however that here ‘Sometimes you do hit but Mostly not!’<br />
  5. 5. BOOMERANG BIRDS<br />BOOMERANG BIRDS are your CPL Campaigns<br />You are not even sure that how you are going to handle it. <br />Some businesses don’t even need leads but collect them anyways as a measurement to gauge the success of their online campaigns.<br />Here at certain point you just close your eyes, take a certain direction and just hope for the best<br />
  6. 6. YELLOW BIRDS<br />YELLOW BIRD is your well researched & executed Campaign with Google<br />Still the best bet.<br />You start slow and just<br />when the moment is right <br />you pick up the pace.<br />Certain Hit. Total WIN!<br />
  7. 7. BLACK BIRDS<br />BLACK BIRD is like a Good Social Media Strategy<br />A well thought and executed Social Media Strategy is a dream come true. <br />Like a Black Bird a good social <br />media strategy has a promising <br />start and ends with an Earth <br />shattering explosion delivering <br />results beyond expectations.<br />Engagement, Loyalty, Conversations, Results!<br />
  8. 8. WHITE BIRDS<br />WHITE BIRD is your offline media Agency with limited Digital Advertising Resources<br />Clumsy, Frightened and <br />Uncertain.<br />They just like White Birds <br />deliver a untimely, <br />uncoordinated ‘POP’ with a <br />complete failure to hit the <br />target then blame the media itself.<br />Heavy weight doesn’t let them go far.<br />
  9. 9. MIGHTY EAGLE<br />MIGHTY EAGLE is your Specialized Online Media Agency<br />Some enjoy the experience but mostly you will be disgusted by the thought of having to pay for it.<br />They are going to offer you the same portals, same creative ideas, same media plans all over again but with much higher intensity. <br />You end up paying to create a distance between your brand needs and available solutions by getting a regular media plans and larger strategy presentations.<br />
  10. 10. Anubhav Sharma<br />http://about.me/anubhavsharma<br />

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