Digital trendspot 2013 notes


Published on

A day of digital inspiration as we discover Digital Nirvana at Sitecore Digital Trendspot 2013, London.

Published in: Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Digital trendspot 2013 notes

  1. 1. 28/03/2013SITECOREDIGITAL TRENDSPOT- NotesBy Anubha, Acquisition Marketer at Quidco- London 1
  2. 2. 2Agenda Keynote - Dietmar Dahmen Lifetime Customer Value Workshops - Collaboration and delivery with Sitecore Nirvana Session #1 – wagamama Nirvana Session #2 – Oxfam Nirvana Session #3 - easyJet 28/03/2013
  3. 3. 3Notes Deliver content on customer terms:  Right Time  Right Content  Right Device Set clear goals and objectives for digital marketing. 28/03/2013
  4. 4. 4Notes Live in “Now-ism”, what is happening now? Do you know “many youngsters don‟t like Facebook and prefer Snapchat?” New social sites are appearing all the time, make sure your brand is capturing the right audience. An offer that is limited works much better and physiologically can increase spend. Ie. “limited offer, buy max 12 packs of candy in next 5 days for just x. Each customer can only buy a maximum of 12 packs of candy.” Any limitations will make a user want the product more. Naturally they wouldn‟t buy 12 packs, but as it‟s capped it‟s perceived as a really great offer. A video that is stretched out gives customer more reason to think and react! i.e what is going to happen next? 28/03/2013
  5. 5. 5Notes 2.5 billion people have phone on our planet and 1 billion people have smartphone. More mobile phone access than toothbrushes. Never before technology was accepted so fast. 88% of smartphone search are local. Get your business local! In-store is key and more important that local. People are lazy to search and find things. Keep it easy. 28/03/2013
  6. 6. 6Notes Try to keep your access cost as low as possible! If „mind cost‟ or „time costs‟ are too high a user won‟t use your promotion/site, ie I have to think about what you‟re offering or I have many steps to go through. 68% people check email very 30 mins. We are in a generation that is connected and changing history. Brand Prosumers Talks Talks more- 86% share brand online Knows Knows more- informed buying cycle Sells Sells more – 97% true people & 40% trust brand 28/03/2013
  7. 7. 7Notes Coke hug campaign in Asia (PR Stunt) used 10% of their marketing budget and was successful in generating buzz. Allocate 70% of your budget to the things you know work, and use 10% to push untested, riskier promotions. The remaining 20% can be used to scale up the test campaign if it works Advertising= Fame, make smart products People influence and associate brand with fame. Would you choose a car with leather seats, AC, top notch audio system or a car with a radio? Once you are told the car with a radio is a Porche, and the car with everything else is a Toyota you may change your mind… User-vertising and my-vertising is the way to influence people. 28/03/2013
  8. 8. 8Notes Exceed expectations to gain customers. A study in a café showed that when the waitress provided:  Just the bill- the tip was average (5% customers)  The bill and a flower in her hair – better tip(7% customers)  The bill, flower in her hair, and 2/3 chocolates- biggest tip(14% customers) The flower could be anything extra that is positive to your brand. Having an award is a „flower‟, being ecofriendly is another flower. Having CSR is a flower. Live in now, perform here, create user experience, fall in love with brand, share the truth and always exceed expectations. 28/03/2013
  9. 9. 9Notes Lifetime customer value: promote>engage>support>connect>retain Acquisition budgets are delivered from long term retention strategy To retain people, build habit and personal experience. 28/03/2013
  10. 10. 10Notes HSBC was the first global bank to launch a responsive user interface. Wagamama implementation of sitecore was a step towards digital success. Traffic increase of 47%. (40% non brand traffic) easyJet did slow transition of website to sitecore platform and changed their way to interact with user. 28/03/2013
  11. 11. 11Thank you!Thanks for your time in reading this and hope it was helpful. 28/03/2013