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Perception st


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Perception st

  1. 1. <ul><li>PRESENTED BY </li></ul><ul><li>GAURAV KUMAR SINGH </li></ul>PERCEPTION
  2. 2. <ul><li>WHAT IS PERCEPTION ? </li></ul>
  3. 3. <ul><li>Perception is a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. </li></ul>
  4. 4. FATURES OF PERCEPTION <ul><li>Perception is an intellectual process-Person selects the data from the environment;organizes it and obtains meaning from it. Perception is a psychological process-The manner in which a person perceives the environment affects his behavior. </li></ul>
  5. 5. Factors that influence perception <ul><li>External factors in perceptual selectivity Size Intensity Repetition Novelty and familiarity Contrast Motion </li></ul>
  6. 6. Internal factors in perceptual selectivity <ul><li>Self concept Beliefs Expectations Inner needs </li></ul>
  7. 7. Perceptual Organization <ul><li>The law of proximity: stimulus elements that are closed together tend to be perceived as a group. The law of similarity: stimuli tend to be grouped. similar features of various stimuli irrespective of nearness. The law of closure: stimuli tend to be grouped into figures. </li></ul>
  8. 8. <ul><li>The law of good continuation: stimuli tend to be grouped as to be minimize change or discontinuity. The law of simplicity: Ambiguous stimuli tend to be resolved in favor of the simplest figure. The law of figure ground principle: The tendency to keep certain phenomenon in focus and other phenomenon is background. </li></ul>
  9. 9. ATTRIBUTION <ul><li>Attribution theory has been proposed to develop explanations of the ways in which we judge people differently,dippending on what meaning we attribute to a given behavior. </li></ul>
  10. 10. SHORTCUTS IN JUDGING OTHER <ul><li>Selective perception Hallo effect Contrast Effects Projection Stereotyping </li></ul>