External envt(2)

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External envt(2)

  1. 1. INTERNATIONAL BUSINESS ENVIRONMENT PGDIB - I
  2. 2. EXTERNAL ENVIRONMENT <ul><li>TOPICS TO BE DISCUSSED:- </li></ul><ul><ul><li>What is External Environment? </li></ul></ul><ul><ul><li>Classification of External Environment </li></ul></ul><ul><ul><ul><li>Micro Environment </li></ul></ul></ul><ul><ul><ul><li>Macro Environment </li></ul></ul></ul>
  3. 3. What is External Environment? <ul><li>External Environment of business consist of institution, organizations or forces operating outside the company. </li></ul><ul><li>The External Environment impact the company directly or indirectly. </li></ul>
  4. 4. Classification of External Environment <ul><li>The external Environment can be classified into two parts: </li></ul><ul><ul><li>Micro Environment </li></ul></ul><ul><ul><li>Macro Environment </li></ul></ul>
  5. 5. Micro Environment <ul><li>The Micro Environment refers to such players whose decisions and actions have a direct bearing on the economy. </li></ul>
  6. 6. Most Prominent Performers in The Micro Environment <ul><li>The most prominent performers in the micro environment are the following: </li></ul><ul><ul><li>Suppliers of Inputs </li></ul></ul><ul><ul><li>Workers and their Unions </li></ul></ul><ul><ul><li>Customers </li></ul></ul><ul><ul><li>Market intermediaries (wholesalers, retailers, agents, etc.) </li></ul></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Public </li></ul></ul>
  7. 7. Macro Environment <ul><li>Macro Environment of a company refers to all those economic and non- economic factors which exercise their influence on the business activity in general and thus determine opportunities that a company may have to promote its business. </li></ul>
  8. 8. Macro Environment <ul><li>Macro Environment can be classified into two parts: </li></ul><ul><ul><li>Economic Environment </li></ul></ul><ul><ul><li>Non-Economic Environment </li></ul></ul>
  9. 9. Economic Environment <ul><li>Economic system of the country determines the parameters of the business activity. </li></ul><ul><li>In Economic Environment of the country, macroeconomic scenario, phase of business cycle through which the economy is passing, organization of the financial system, and economic policies of the Government are the most important elements. </li></ul>
  10. 10. Non-Economic Environment <ul><li>In Non-Economic Environment of the country, Political system, legal framework, socio-cultural system, values and attitudes, technological factors, etc. are the most important elements. </li></ul>
  11. 11. References <ul><li>Economic Environment of Business </li></ul><ul><ul><li>By Mishra and Puri </li></ul></ul>

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