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LinkedIn can be a powerful platform for enterprise brands. This executive briefing presentation covers four main areas; business development, thought leadership, customer activation, and recruiting.
Areas covered include:
- How to connect and engage on LinkedIn.
- Utilize features to establish thought leadership.
- How brands leverage LinkedIn for content strategy.
- Using LinkedIn for recruiting employees.
- How to turn employees into a valuable first line recruiting force for the brand.
- How LinkedIn is more effective for lead generation than other social networks.
- How to use LinkedIn’s Signal tool.
- How to leverage user-generated LinkedIn groups.
- Advantages of a brand-focused LinkedIn group.