Executive BriefingLinkedIn for theenterprise
Agenda for this briefing•••••••••
Presenters for this briefing                               •                               •                              ...
Executive BriefingWhy LinkedIn matters
LinkedIn by the numbers••••••••••
Executive BriefingBusiness development
Business development•                   Visitor to lead-conversion rates•••
Tips for generating leads on LinkedIn•••
Business development summary••
Executive BriefingEstablishing thoughtleadership
5 components of thought leadership success•   Ideation                                                                    ...
Establishing thought leadership            :
Thought leadership: Content syndication•••
Thought leadership: Group participation••    -    -    -•
Thought leadership: Group data and discovery••••
Thought leadership: Question and answer•••
Content strategy on LinkedIn Audience insights   Content inventory   Messaging strategy    Editorial calendar Product stra...
Content strategy: Channels within LinkedIn
Executive BriefingActivating customeradvocates
Creating customers
Creating customers
Activating advocates
Engagement breeds advocacy
Executive Briefing:Recruiting
Recruiting on LinkedIn•••
Help for hiring managers••••
Recruiting from groups••••
Enterprise HR department••••
Summary of recruiting•••
Executive BriefingBonus: LinkedIn signal
LinkedIn Signal : A business intelligence tool••••
A summary of this briefing•••••••••••••
Executive briefing presentation: A strategic approach to LinkedIn
Upcoming SlideShare
Loading in …5
×

Executive briefing presentation: A strategic approach to LinkedIn

2,022 views

Published on

LinkedIn can be a powerful platform for enterprise brands. This executive briefing presentation covers four main areas; business development, thought leadership, customer activation, and recruiting.

Areas covered include:
- How to connect and engage on LinkedIn.
- Utilize features to establish thought leadership.
- How brands leverage LinkedIn for content strategy.
- Using LinkedIn for recruiting employees.
- How to turn employees into a valuable first line recruiting force for the brand.
- How LinkedIn is more effective for lead generation than other social networks.
- How to use LinkedIn’s Signal tool.
- How to leverage user-generated LinkedIn groups.
- Advantages of a brand-focused LinkedIn group.

Published in: Business, Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,022
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
41
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Executive briefing presentation: A strategic approach to LinkedIn

  1. 1. Executive BriefingLinkedIn for theenterprise
  2. 2. Agenda for this briefing•••••••••
  3. 3. Presenters for this briefing • • • • • • • • • •
  4. 4. Executive BriefingWhy LinkedIn matters
  5. 5. LinkedIn by the numbers••••••••••
  6. 6. Executive BriefingBusiness development
  7. 7. Business development• Visitor to lead-conversion rates•••
  8. 8. Tips for generating leads on LinkedIn•••
  9. 9. Business development summary••
  10. 10. Executive BriefingEstablishing thoughtleadership
  11. 11. 5 components of thought leadership success• Ideation • Multimedia• Listening • Authorship• Search data • Presentations• Industry trends • Conversations• Memes • Educate, • Speaking empower engagements employees • Blog • Tools and • When and where • Forum/group measurement • Cross-promotion participation • Content life cycle • Industry management interviews
  12. 12. Establishing thought leadership :
  13. 13. Thought leadership: Content syndication•••
  14. 14. Thought leadership: Group participation•• - - -•
  15. 15. Thought leadership: Group data and discovery••••
  16. 16. Thought leadership: Question and answer•••
  17. 17. Content strategy on LinkedIn Audience insights Content inventory Messaging strategy Editorial calendar Product strategy Gap analysis Style guide Presence framework Messaging Measurement Channel integration Content architecture framework development
  18. 18. Content strategy: Channels within LinkedIn
  19. 19. Executive BriefingActivating customeradvocates
  20. 20. Creating customers
  21. 21. Creating customers
  22. 22. Activating advocates
  23. 23. Engagement breeds advocacy
  24. 24. Executive Briefing:Recruiting
  25. 25. Recruiting on LinkedIn•••
  26. 26. Help for hiring managers••••
  27. 27. Recruiting from groups••••
  28. 28. Enterprise HR department••••
  29. 29. Summary of recruiting•••
  30. 30. Executive BriefingBonus: LinkedIn signal
  31. 31. LinkedIn Signal : A business intelligence tool••••
  32. 32. A summary of this briefing•••••••••••••

×