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Andreas - Dira - Kan - Laslie - Pooja
What is the Mission, Vision and
Value of a Company?
“
Vision
Source: http://gopro.com/about-us/
We dream. We have passionate ideas about what’s possible
in this world. Our pa...
“
Mission
Enabling you to share your life through incredible photos
and videos by capturing, creating and sharing the
worl...
“
Values
GoPro helps people capture and share their lives’ most meaningful
experiences with others—to celebrate them toget...
Strategic Capability
Partnership
Social Media is used as
the GoPro’s “backbone”.
1. Consumer brand marketing
2. Customer engagement and
retention
3. Emergi...
Value Proposition
High Quality
Low Quality
Traditional Action
GoPro
All Terrain
All Weather
All Extremities
4K HD Camera
In the depth of the ocean
• Capturing at 40m below sea level
• ...
Why ?
The Mission, Vision, Values and Strategic capabilities of GoPro
The Mission, Vision, Values and Strategic capabilities of GoPro
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The Mission, Vision, Values and Strategic capabilities of GoPro

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This is a small presentation based on the research we undertook on GoPro digital cameras. We analysed and construed their vision, mission and values based on their official website and other sources and then analysed their strategic capabilities that they have as a company and product through Design and Innovation.

The Mission, Vision, Values and Strategic capabilities of GoPro

  1. 1. Andreas - Dira - Kan - Laslie - Pooja What is the Mission, Vision and Value of a Company?
  2. 2. “ Vision Source: http://gopro.com/about-us/ We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us. Nicholas Woodman - GoPro CEO and Founder
  3. 3. “ Mission Enabling you to share your life through incredible photos and videos by capturing, creating and sharing the world’s most GoPro perspective with versatile cameras. Source: http://industry.shortyawards.com/nominee/6th_annual/wu/gopro and http://gopro.com/about-us/ Nicholas Woodman - GoPro CEO and Founder
  4. 4. “ Values GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun. Nicholas Woodman - GoPro CEO and Founder Source: http://gopro.com/about-us/
  5. 5. Strategic Capability Partnership
  6. 6. Social Media is used as the GoPro’s “backbone”. 1. Consumer brand marketing 2. Customer engagement and retention 3. Emerging content distribution strategies Source: http://industry.shortyawards.com/nominee/6th_annual/wu/gopro Marketing Strategy
  7. 7. Value Proposition High Quality Low Quality Traditional Action
  8. 8. GoPro All Terrain All Weather All Extremities 4K HD Camera In the depth of the ocean • Capturing at 40m below sea level • Extreme high pressure and low temperature The sky is not the limit • Near edge earth stratosphere - mountable anywhere • Extreme temperature, Low pressure • Sun radiation exposure • Speed and friction • Wireless connectivity Product Features http://www.slideshare.net/funk97/gopros-wearable-camera
  9. 9. Why ?

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