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Food Waste Hero

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Food Waste Hero is a project to raise awareness of food waste and initiate change through behavioural economics, storytelling, design and technology. It features a Raspberry Pi internet-of-things device to weigh kitchen food waste bins and show how households are doing compared to the UK average. This presentation was given to NIAB (National Institute of Agricultural Botany) in June 2013 in Cambridge UK.

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Food Waste Hero

  1. 1. Food Waste Hero Antony Quinn 11 June 2013
  2. 2. Introductions Hello! Interaction design: human behaviour, emotions and experiences.
  3. 3. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  4. 4. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  5. 5. Food Waste in the UK
  6. 6. Nearly a fifth is avoidable
  7. 7. Why?
  8. 8. 70kg per person per year
  9. 9. Direct costs...
  10. 10. ... and indirect costs ● Financial ○ Electricity: fridge/freezer ○ Petrol: supermarket ○ Council tax: refuse collection ● Environmental ○ Pollution (air, water, land): agriculture, processing, transport, retail, disposal ○ Biodiversity: land use ● Social ○ Food security: imports ○ Malnourishment: higher prices and opportunity costs
  11. 11. Lack of awareness "We don’t realise how much we throw away. Even householders who are adamant that their household wastes no food at all are throwing away 88kg of avoidable food a year."
  12. 12. A familiar story But I don't like crusts! Hmm... USE BY: 11-JUN-13 Eugh! Mouldy potatoes!
  13. 13. An unfamiliar story...
  14. 14. The Rise and Fall of Billy the Banana
  15. 15. 15,000 bananas just like Billy are thrown away by UK families every day. Please... THINK BEFORE YOU THROW
  16. 16. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  17. 17. Making the unremarkable remarkable the humble bin the humble scales awareness
  18. 18. Behaviour change "Behavioral economics ... studies the effects of social, cognitive, and emotional factors on the economic decisions of individuals and institutions". [Source: Wikipedia]
  19. 19. We are influenced by: Messenger - who tells us Incentives - rules-of-thumb Norms - what others do Defaults - go with the flow Salience - what's novel & relevant Priming - subconscious cues Affect - emotional associations Commitment - public promises Ego - feeling good about ourself
  20. 20. Design "Today one the leading-edge areas in which design can influence behaviour change is in relation to safeguarding the environment ... giving home-owners immediate and understandable visual feedback". Jeremy Myerson, Helen Hamlyn Professor of Design, Royal College of Art [Source: MINDSPACE 02 March 2010]
  21. 21. We are influenced by: Messenger Incentives Norms - UK average Defaults Salience - twinkly lights Priming Affect - smiley faces Commitment Ego
  22. 22. Waste separation
  23. 23. Maths Use a simple number to tell a complex story of global economics, politics and human values: if > 0 : wasting more than per capita average Notes: ● 0.61 = 61% ["most of the food we throw away (4.1 million tonnes or 61%) is avoidable"] ● 192 = 70,000g / 365 = 192 grammes ["on average, every one of us throws away 70kg of avoidable food a year"]
  24. 24. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  25. 25. Google Spreadsheet
  26. 26. Information visualisation
  27. 27. Version 1: Arduino
  28. 28. Version 2: Raspberry Pi ● ● ● ● UK schools Python "Internet of things" USB postal scales
  29. 29. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  30. 30. Demo tinyurl.com/fwh-niab-2013
  31. 31. "Billy" take 2
  32. 32. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  33. 33. Potential Partners ● WRAP: Waste & Resources Action Programme ● Ellen MacArthur Foundation: Circular Economy ● Schools: storytelling, D&T, computer science, art, biology, history ...etc ● Local government: Landfill Tax, pay-asyou-throw, national and international targets ● CSR: Tesco, M&S, Pret-a-Manger
  34. 34. Questions ● Purpose of food? ○ ○ ○ ○ ○ nutrition social bonds ("quality time") dieting fads (superfoods/celebrity chefs) 5-a-day ● Not segmenting by number in household problem of the "mean" (report fig. 163) ● Simplify for schools: spreadsheet + kitchen scales
  35. 35. Design challenges
  36. 36. Reality is messy
  37. 37. Summary 1. 2. 3. 4. 5. 6. 7. Understand Design Build Demo Future Work Acknowledgements Q&A
  38. 38. Acknowledgements MINDSPACE: Influencing behaviour through public policy - Paul Dolan, Michael Hallsworth, David Halpern, Dominic King, Ivo Vlaev (02 March 2010) http://www.instituteforgovernment.org.uk/publications/mindspace The Food We Waste http://news.bbc.co.uk/1/shared/bsp/hi/pdfs/foodwewaste_fullreport08_05_08. pdf Updates: www.wrap.org.uk Thank you David
  39. 39. Thank you! antony@antonyquinn.co.uk @antonyquinn

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