Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

DNA Disco: Shake your booty, save the panda

110 views

Published on

Gamifying charity donations to have fun, do good and get slightly fitter. Presented at the UK's Cambridge Science Festival in March 2017.

Published in: Environment
  • Be the first to comment

  • Be the first to like this

DNA Disco: Shake your booty, save the panda

  1. 1. Shake your booty, save the panda: gamifying charity donations to have fun, do good and get slightly fitter Antony Quinn Independent Technology Consultant
  2. 2. dnadisco.com
  3. 3. DNA Disco is a free app to raise awareness of wildlife conservation by telling you which endangered animal you dance like. It converts your dance moves into a DNA sequence, which is then searched against a database of real genes from endangered species to find the best match. You'll see the animal's conservation status and be able to support organisations such as the World Wildlife Fund (WWF) to protect the animal and its habitat.
  4. 4. T
  5. 5. TT
  6. 6. TTT
  7. 7. TTTA
  8. 8. TTTAG
  9. 9. TTTAGG
  10. 10. TTTAGGT
  11. 11. TTTAGGTT
  12. 12. TTTAGGTTC
  13. 13. TTTAGGTTCT
  14. 14. how?
  15. 15. We use the Levenshtein distance algorithm to search a database of real genes from endangered species to find the best match to your dance DNA.
  16. 16. Levenshtein distance Distance between "kitten" and "sitting" is 3, since the following three edits change one into the other, and there is no way to do it with fewer than three edits: kitten → sitten (substitution of "s" for "k") sitten → sittin (substitution of "i" for "e") sittin → sitting (insertion of "g" at the end).
  17. 17. We use open data from the European Nucleotide Archive and select genes that tell a story about the animal
  18. 18. why?
  19. 19. Lost 50% of the world's wildlife over the last 40 years
  20. 20. $33 trillion per year 1997
  21. 21. where it all began
  22. 22. next steps
  23. 23. It's fun to sequence the T-G-C-A
  24. 24. Real moves??
  25. 25. twitter.com/tshirtOS
  26. 26. Thank you Antony Quinn @antonyquinn antony@antonyquinn.co.uk

×