Design Thinking          How	  To	  Think	  Like	  A	  Designer	  And	  Create	  Great	  Products	  inspired	  by	  Krysta...
Ezeego1: Who? / What?                                                                               Internaonal	  Travel	 ...
Travel Experience                                                                                                 Complete...
STARBUCKS
Meaningful insightsBuying	  Behavior	  •    Internet	  widely	  used	  for	  informaPon	  •    Referrals,	  WOM	  •    Lar...
Meaningful insights        Look	  for	  the	  “new”,	  	  the	  “other”,	  “peripheral”,	  and	    “beyond	  the	  beaten	...
Shopping Experience
Shopping Experience
Prototypes / Wireframes
Internal System                                                                    Ra)ngs	                                ...
Q&A?          Thank	  you	  for	  your	  Pme	  inspired	  by	  Krystal	  Gabriel	             made	  by	  Anton	  Razumov	  
BASIC DESIGN PROCESS
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
Design thinking approach
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Design thinking approach

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Here is a very simple and creative approach for daily-weekly-monthly job. Presentation has been made as study case about current learning from Ezeego1 (indian travel online service, www.ezeego1.com).

Special thanks for inspiration to Krystal Gabriel (@KrystalGabriel) at Mindvalley (Malaysia).

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Design thinking approach

  1. 1. Design Thinking How  To  Think  Like  A  Designer  And  Create  Great  Products  inspired  by  Krystal  Gabriel   made  by  Anton  Razumov  
  2. 2. Ezeego1: Who? / What? Internaonal  Travel  Travel  and  Age  group   •  US/Europe/NZ  =  45  –  50  yrs   •  South  East  Asia  =  30  –  35  yrs  •  Online,  25-­‐50  years,  matured  online  users,    •  Mostly  males:  65%  males  vs  35  %  female.    •  Surf  for  informaPon  &  transacPons   Domesc  Travel     •  Weekend  Getaways  =  20  –  35  yrs   •  Religious  Travellers  =  50+  yrs   •  Men  mostly  choose  Asia  (Bangkok,  Philippines,  Indonesia,  Sri  Lanka),  but   the   trends   has   spread   to   Brazil,   Cuba,   Costa   Rica,   Eastern   Europe   and   African  countries  (Kenya,  Tunisia,  South  Africa)   •  Women   mostly   choose   Greece,   Caribbean   Basin,   Genoa   and   Kenya   (Africa),  Bali  (Indonesia)  and  Phuket  (Thailand)  
  3. 3. Travel Experience Completes Visits Travel Agents/ Co the DREAM Chaotic Service & Ambience not properDream Sees photos on the site Yet to Start or magazines Travel Fixed Plans & Budgets Has to wait longer Improper Functional Design Bad Service Unfulfilled Promise HAPPINESS Doesn t get service or experience close to the dream Compromise but glad finally managed the deal Plans Completes the Unfulfilled Dream TIME
  4. 4. STARBUCKS
  5. 5. Meaningful insightsBuying  Behavior  •  Internet  widely  used  for  informaPon  •  Referrals,  WOM  •  Largely  domesPc  travel  •  Check  3  websites  before  successful  booking  •  EmoPonal  Reasons  •  Stress  Reliever  •  Guilt  Factor  How  Indians  travel  •  Customers   have   endless   queries   &   concerns:   typically   would   speak   to   friends   &   relaPves   before   approaching  an  agent  •  Customers  are  very  impaPent:  first  few  moments  &  thereaber  overall  experience  would  decide  the  fate  of   the  bookings/  sale    •  Anxiety  of  gedng  fooled  or  cheated  or  not  gedng  the  best  deal,  takes  over  •  Habits:  food,  travel,  luggage,  rituals,  language,  daily  schedule,  living  habits,  etc  are  very  criPcal  •  Psyche  &  mental  makeup:  more  value  for  money,  free  offers  &  worried  •  Ashamed  of  asking  silly  quesPons  &  would  rather  adjust:  not  outspoken  •  Not  many  people  in  india  book  online  and  pay  online:  need  a  human  interface  especially  for  big  amounts  
  6. 6. Meaningful insights Look  for  the  “new”,    the  “other”,  “peripheral”,  and   “beyond  the  beaten  track”   Performance   Ceremonies   Souvenirs   Arts  and  Crabs   Increased   intenPon  to   travel  abroad   ExoPc  hotels   Architecture   Props   Costumes   New   desPnaPons  
  7. 7. Shopping Experience
  8. 8. Shopping Experience
  9. 9. Prototypes / Wireframes
  10. 10. Internal System Ra)ngs   Online  travel   Stage  2:     Reviews   service   Build  pla?orm  from  within   Airline   Photos   Hotel   Integraon   Stage  1:     Travel   Agency   customer  Airline   Restaurant   Word of mouth: Review   •  Information cost low plajorm   •  Review from users OTS   Hotel   à More objective à  More credible Restaurant   Airline   OpenRice.comThose not linked to a network tripadvisor customer  become less competitive
  11. 11. Q&A? Thank  you  for  your  Pme  inspired  by  Krystal  Gabriel   made  by  Anton  Razumov  
  12. 12. BASIC DESIGN PROCESS

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