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L'ho letto su internet - I falsi miti della rete e le ricadute sul web marketing immobiliare

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La rete è il regno dei falsi miti. Dal mostro di Lochness alla cartomanzia, i luoghi comuni e le teorie facili e affascinanti fanno presa sul grande pubblico. Anche il web marketing ha i suoi falsi miti e qui se ne sono messi in evidenza due: i video virali e l'assenza della privacy.
Questo intervento è stato presentato all'interno del convegno "Digital Marketing e Real Estate" che si è tenuto il 25 giugno 2014 all'interno di EIRE, Expo Italia Real Estate a Milano

Published in: Marketing
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L'ho letto su internet - I falsi miti della rete e le ricadute sul web marketing immobiliare

  1. 1. “L’ho letto su Internet!” I falsi miti della rete e le ricadute sul web marketing immobiliare
  2. 2. Il world wide web #tantaroba
  3. 3. Ipotesi • Il mercato cognitivo rappresentato dalla rete è un mercato liberale perché i suoi prodotti non subiscono tassazioni e/o censure. • Il liberismo del mercato cognitivo tecnologico genera diffusione di massa dell’informazione. • Nel 2005 sono stati prodotti 150 exabit di dati. Nel 2010, otto volte di più.
  4. 4. Tesi • In presenza di un’offerta così enorme di informazioni, gli individui costruiscono una rappresentazione del mondo comoda più che vera. • La mole di informazioni permette alle persone di evitare con minimo sforzo i disagi mentali che sono la conseguenza di un processo culturale.
  5. 5. La rete, i falsi miti 
 e i luoghi comuni
  6. 6. Internet e la democrazia dei creduloni La rete, i falsi miti e i luoghi comuni
  7. 7. Mostro di Lochness Favorevoli alla credenza: 14 Contrari alla credenza: 4 - Neutri: 12
  8. 8. Crop circles Favorevoli alla credenza: 14 Contrari alla credenza: 2 - Neutri: 14
  9. 9. Astrologia Favorevoli alla credenza: 28 Contrari alla credenza: 1 - Neutri: 1
  10. 10. Psicocinesi Favorevoli alla credenza: 17 Contrari alla credenza: 6 - Neutri: 7
  11. 11. Due falsi miti del web marketing Anche di quello immobiliare
  12. 12. “Dài, facciamo un video virale!” il falso mito del viral marketing
  13. 13. La viralità non si determina a priori
  14. 14. “Space Oddity”
  15. 15. Un solo grande influencer
  16. 16. “Ryan Gosling non vuole i cereali”
  17. 17. Un’oligarchia di influencer
  18. 18. “La bellezza delle donne secondo Dove”
  19. 19. Una pluralità di influencer
  20. 20. Il modello epidemiologico L’influencer “A” infetta tutta la rete
  21. 21. Il modello di soglia “A” si lascia influenzare solo se c’è una massa critica 
 di persone che adottano un certo comportamento
  22. 22. Anche il real estate ha i suoi virali…
  23. 23. …e i suoi video comunque ben fatti
  24. 24. “Ehi…ma sul web non c’è privacy!” Il falso mito dell’assenza di privacy online
  25. 25. Il network personale in crescita
  26. 26. Un mondo sempre più piccolo Dai 6 gradi di separazione del 1969 ai 4 del 2012
  27. 27. Taci, l’amico ti ascolta! e anche l’amico dell’amico, il tuo network, 
 i motori di ricerca…
  28. 28. La teoria dell’uovo post-fordista e non c’erano ancora i social network!
  29. 29. La privacy va rinegoziata
  30. 30. Nuove forme di socialità per modulare meglio l’equilibrio 
 tra legami forti e legami deboli
  31. 31. EPIC FAIL!!!
  32. 32. CONCLUSIONE
  33. 33. Conclusione
  34. 34. Parliamone… antonio.raino@boraso.com google.com/+AntonioRaino mktgimmobiliare it.linkedin.com/in/antonioraino/ facebook.com/antonio.raino.milano 02.92.800.700 Allo stand!

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