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Worldwide, hundreds of projects to redesign the Internet are in progress under the banner of the so-called Future Internet. Some argue that the most important thing is to the design to accommodate information exchanging, a.k.a. information-centrism. Others argue that the most important thing is to design to accommodate service-based applications. In this talk, we defend the idea that the most important thing is to design to integrate both aspects in a cohesive way. To do so, architectural blueprints should be able to solve indirections generally, to allow mobility and semantic rich search for services and contents, as well as location, hiring and dynamic invocation of services. We propose a single conceptual architecture capable of integrating the service- and information-centric approaches for the Future Internet. We call this approach as Internet of Information and Services (IoIS).