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First high end graphic design company
for sailors, that provides
unique and personal
branding for their boats
65,000
USD$
Revenue
Market Size
16 M
6 M
69%
31%
47%
53%
2 M
24 MILLION BOATS$240 Million
($10USD in Design per year per boat)
http://www.inti...
Target Custumers
Owners or sailors of sailing or motor boats
Cruiser or racing
Men and women between 25-75 years
Upper-mid...
Jump to next level...
SOFTWARE
that makes premium
graphic design for sailboats
SIMPLE
FIRST
SOFTWARE
that makes premium
graphic design for sailboats
SIMPLE
Our template designs empowers customers to create unique d...
ANTONIA UNDURRAGA A.
Sailor from 1999-2013
Designer PUC
Founder & CEO Sailing Branding
Team
PATRICIO FLORES
Sailor from 20...
Sailing Branding
Sailing Experts
Photographs
Sailmakers
Shipyards
Founder & CEO
CO-Founder
Prieto & ca.
XL Print
Matias Ca...
North Sails
Quantum
Beneteau
J Boats
Bavaria
Yachtbau
X-yachts
Soto Acebal
Grand Soleil
Swan
Munn
Malbec
Jeaneu
Melges
Wes...
Revenue Model
Order Summary
Lettering
Small Icon
Sponsor
Sail Boat $80 USD
$20 USD
$50 USD
$50USD
Dingy
20-29 feet
30-39 f...
17,000 USD Developers
2,000 USD Vector
8,000 USD Design
2,000 USD Metings
$ 36.000 UDS
+
5,000 USD Others
Start Financing ...
Financial Projections
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sept
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
June
July
Aug
Sep...
DesignPrinter
Sailor
Competitors
Location Quality
General
printer Price Design
North S. Graphic
Rotna
GrapeFrut
Photo Sails
Lizardesign
San Diego, USA
Spai...
Look and feel ready
Applay Start Up Chile
Web developers
70 baots plane
600 vectors
Design Boats
Meeting with companys
Inc...
PR OB LE M S OLUTION UNIQUE VALUE
PR OPOS ITION
UNFAIR ADVANTAGE C US TOME R S E GME NTS
K E Y ME TR IC S
C HANNE LS
C OS ...
Ppt sailing branding
Ppt sailing branding
Ppt sailing branding
Ppt sailing branding
Ppt sailing branding
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Ppt sailing branding

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We are the FIRST high end design company for sailors that provides unique and personal branding for their boats. We are creating a scalable world class design SAAS platform for sailboats.

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Ppt sailing branding

  1. 1. First high end graphic design company for sailors, that provides unique and personal branding for their boats
  2. 2. 65,000 USD$ Revenue
  3. 3. Market Size 16 M 6 M 69% 31% 47% 53% 2 M 24 MILLION BOATS$240 Million ($10USD in Design per year per boat) http://www.inti.gob.ar/prodiseno/pdf/n145_naviera.pdf
  4. 4. Target Custumers Owners or sailors of sailing or motor boats Cruiser or racing Men and women between 25-75 years Upper-middle economic level Internet users Worldwide 24 Millon People
  5. 5. Jump to next level... SOFTWARE that makes premium graphic design for sailboats SIMPLE FIRST
  6. 6. SOFTWARE that makes premium graphic design for sailboats SIMPLE Our template designs empowers customers to create unique designs that incorporate sponsors and personal branding in minutes. FIRST
  7. 7. ANTONIA UNDURRAGA A. Sailor from 1999-2013 Designer PUC Founder & CEO Sailing Branding Team PATRICIO FLORES Sailor from 2002-2013 Co-Founder Sailing Branding Chilean Sailing Association Manager (FEDEVELA) ; Business UDD
  8. 8. Sailing Branding Sailing Experts Photographs Sailmakers Shipyards Founder & CEO CO-Founder Prieto & ca. XL Print Matias Capizzano Soto Acebal Rodrigo Fernandez Francisco Lino Ainhoa Sánchez Cody Don Pitts / CIS Vomela 3M / Cindy Vogel Michael Hicks /Andresen Lizardesign Quantum / Mark Reynolds John Gladstone/ North Sails Graphic Gail Rice/ Harken Esteban Cortez Acid/ Fabian Prado NZ Team / Amber Cameron Paul Mielezko / Proessional Decal Alejandro Irigoyen / Quamtum Rodrigo Zuazola/ North Sails Juan Eduardo Reid/ J-Boats/ X-Yachts Torkel Borgstrom / North Sails Juan Pablo Cadario Sergio Rocha Vasco Vascotto Juan Pablo del Solar Grape Fruit Graphic Ocena Art Rotna Rotulaciones Nauticas Photo Sails Ullman Sails / Travis Cesar Castillo/ Photoshop Camila Ortega/ Tipografia Martin Silva/ Bavaria / Gran Soleil Augusto Nicolini Miguel Corti Victor Marinho / melges Printing Developers Lawyers Designers Cecilia Homps / Paint NS Paul Westlake (Flipper)/ North Sails Terry Wetton Signs Network and Channels of distribution
  9. 9. North Sails Quantum Beneteau J Boats Bavaria Yachtbau X-yachts Soto Acebal Grand Soleil Swan Munn Malbec Jeaneu Melges West Marine Pro Nautica APS Graphic Design Design your sail UNIQUE More Web Widget Channels of distribution
  10. 10. Revenue Model Order Summary Lettering Small Icon Sponsor Sail Boat $80 USD $20 USD $50 USD $50USD Dingy 20-29 feet 30-39 feet 40 + feet 2 Words 1 Icons Total $200 USD + Taxs Local money convert I AM READY TO PAY 1 Logo Custom template design available for $500 USD Your graphic design will be unique! OK Sail Boat Dingy 20-29 feet 30-39 feet 40 + feet Lettering $10 USD One Word Icon Sponsor $50 USD $50 USD One Icons small One Logo $20 USD $40 USD $60 USD $80 USD One Icons big$80 USD Custum Template Design $500 USD (Take off the design from the webpage) Average per sale Sailor: 150 USD FEE per Company: 1,500 USD monthly Big Icon 0 Icons
  11. 11. 17,000 USD Developers 2,000 USD Vector 8,000 USD Design 2,000 USD Metings $ 36.000 UDS + 5,000 USD Others Start Financing Strategy Cost Structure Fix monthly cost: $200 USD Servers $240 USD New vectors $1,500 USD Design files $2,000 USD Salary INVESTMENT COST: $36,000 USD Initial investment (Oct. 2013) $40,000 USD Second Investment (March 2015) $40,000 USD Third Investment (March 2016) $400 USD campaigns Variable Cost: 2,000 UDS Incorporation USA $ 4,340 UDS +
  12. 12. Financial Projections Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2013 2014 2015 2016 30,000 25,000 20,000 15,000 10,000 5,000 0 Sales$USD Invesment Num. Sales $ Sales Num. Company $ Company Fixed Cost Revenue Utility 2013-2014 (15 month) 2015 (12 month) 2016 (12 month) $36,000 380 $57,000 25 $37,500 $50,100 $94,500 $8,400 Invesment Num. Sales $ Sales Num. Company $ Company Fixed Cost Revenue Utility $40,000 580 $87,000 56 $84,000 $50,100 $171,00 $79,000 Invesment Num. Sales $ Sales Num. Company $ Company Fixed Cost Revenue Utility $40,000 1120 $168,000 78 $117,000 $64,100 $285,000 $181,000
  13. 13. DesignPrinter Sailor Competitors
  14. 14. Location Quality General printer Price Design North S. Graphic Rotna GrapeFrut Photo Sails Lizardesign San Diego, USA Spain Ingland USA Argentina Medium Bad Very Good Very Good Very Good XL Print Chile Medium Yes Yes Yes Sails Specialist Sails Specialist Sails Specialist $$$$ $$$ $$$$ $$$ $$ $$ Bad Bad Bad Bad Bad Bad Sailing Branding California, USA Chile Very Good NO $ Very Good Competitors
  15. 15. Look and feel ready Applay Start Up Chile Web developers 70 baots plane 600 vectors Design Boats Meeting with companys Incorporation USA Servers Google campaigns First MVP Recovery of initial investment - $40.000 UDS Second investment Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec 2013 2014 2015 2016 First investment $ 36,000 USD Milestones - $40.000 UDS Third investment Web developers 40 baots plane 2000 vectors Design Boats Meeting with companys Servers Google campaigns Web developers 40 baots plane 3000 vectors Design Boats Meeting with companys Servers Google campaigns
  16. 16. PR OB LE M S OLUTION UNIQUE VALUE PR OPOS ITION UNFAIR ADVANTAGE C US TOME R S E GME NTS K E Y ME TR IC S C HANNE LS C OS T S TR UC TUR E SAILMARKERS AND SHIP- YARDS: Lack of time, resources and specialization for proper design. PRINTERS: Lack of time, resources and specialization for proper design. SAILORS: Want a compelling design, but lack the skill set SPONSOR: Design agencies are not equipped to provide appro- priate design. Software that makes premi- um graphic design for sail- boats simple. Our template designs empowers custom- ers to create unique designs that incorporate sponsors and personal branding in minutes. MARKET: 240 million Dollar MARKET: 24 millon boats SALES: Average $150 USD We are the Keynote for sailing branding Deep experience in sailing, design and technology. Specif- ically, 2 years in branding for boats. Experts in techniques for not affect the sailing performance. Web Widget (North Sails, Quantum, Bene- teau, J Boats, Bavaria Yacht- bau, x-yachts, Soto Acebal, Grand Soleil, Swan, Munn, Malbec, Jeaneu, Melges, Aps, Westmarine) More of 24 millions sailors Owners or sailor of sailing or motor boats Cruiser or racing, Men and women between 25-75 years, Upper-middle economic level, Internet users, Worldwide. Sailors passionate about technology and worried about design in USA and South America. EARLY ADOPTERS Invesment Num. Sales $ Sales # Company $ Company Fixed Cost Revenue Utility 2013-2014 (15 month) 2015 (12 month) 2016 (12 month) $36,000 380 $57,000 25 $37,500 $50,100 $94,500 $8,400 Invesment Num. Sales $ Sales # Company $ Company Fixed Cost Revenue Utility $40,000 580 $87,000 56 $84,000 $50,100 $171,00 $79,000 Invesment Num. Sales $ Sales # Company $ Company Fixed Cost Revenue Utility $40,000 1120 $168,000 78 $117,000 $64,100 $285,000 $181,000 REVENUE STREAMS 3 years: $268,400 LEAN CANVAS First high end design com- pany for sailors that pro- vides unique and personal branding for their boats.

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