How to Build and Promote
Your Personal Brand
73% Recruiters
Research
Candidates
Online
90% Consumers Trust
Recommendations From
Others
100% of YOU have a
Personal or organisation
reputation to
protect
Your Personal Brand
Your Reputation
Your Trustworthiness
It’s All About You
NOT
Unique
Promise
Value
Constant
Consistent
Clear
A strong personal brand is:
Activity – Developing Your
Personal Brand
• What would you like to call your job
title?
• How would you describe what you ...
Dan Schawbel
William Arruda
www.personalbrandingblog.com
www.thepersonalbrandingblog.com
rep·u·ta·tion
/ˌrepyəˈtāSHən/
Noun
1. The beliefs or opinions that are generally held about someone or
something.
2. A wid...
Perception is Reality
•Do people know who you are?
•Do people know what you do?
•What do they associate with you?
•What words would they use to
...
You are all good friends of mine who have also
known me in a work context. Some of you have
known me for ever and some of ...
Trust Doesn’t Develop By
Accident
Charles H. Green
www.trustedadvisor.com
You
Publish
Present
Publicise
Personal
Contact
4 Strategies for Managing Your
Reputation
Online Offline
Offline Tools & Channels
A
Magazine
Articles
CONTENT
Book
Being in
the office
Public
Speaking
Client
Meetings
Networking
Online Tools & Channels
A
Blogging
CONTENT
Website
Facebook
LinkedInTwitter
Industry
Forums
Managing Your Reputation
• Which strategies, tools and channels are you
currently using?
• Which would you like to use mor...
How trustworthy are you?
Take the Quiz
http://trustsuite.trustedadvisor.com
Your Personal Brand
Your Reputation
Your Trustworthiness
Questions?
“It takes 20 years to build a
reputation and 5 minutes to
ruin it. If you think about
that, you’ll do things
differently”
...
Keep in touch
Website: www.antoinetteoglethorpe.com
Email: antoinette@antoinetteoglethorpe.com
Telephone: 0191 286 4311 or...
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
How to Build and Promote Your Personal Brand
Upcoming SlideShare
Loading in …5
×

How to Build and Promote Your Personal Brand

1,145 views

Published on

This is the slide deck I used to run a session with MBA students on how to build and promote their personal brand.

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,145
On SlideShare
0
From Embeds
0
Number of Embeds
303
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

How to Build and Promote Your Personal Brand

  1. 1. How to Build and Promote Your Personal Brand
  2. 2. 73% Recruiters Research Candidates Online
  3. 3. 90% Consumers Trust Recommendations From Others
  4. 4. 100% of YOU have a Personal or organisation reputation to protect
  5. 5. Your Personal Brand Your Reputation Your Trustworthiness
  6. 6. It’s All About You NOT
  7. 7. Unique Promise Value
  8. 8. Constant Consistent Clear A strong personal brand is:
  9. 9. Activity – Developing Your Personal Brand • What would you like to call your job title? • How would you describe what you do? • Which 3 words would you like people to use when they describe you?
  10. 10. Dan Schawbel William Arruda www.personalbrandingblog.com www.thepersonalbrandingblog.com
  11. 11. rep·u·ta·tion /ˌrepyəˈtāSHən/ Noun 1. The beliefs or opinions that are generally held about someone or something. 2. A widespread belief that someone or something has a particular habit or characteristic. Synonyms repute - fame - name - report - renown - character
  12. 12. Perception is Reality
  13. 13. •Do people know who you are? •Do people know what you do? •What do they associate with you? •What words would they use to describe you? •Why do they see you as they do? •When they think of you, what thoughts jump into their mind?
  14. 14. You are all good friends of mine who have also known me in a work context. Some of you have known me for ever and some of you have got to know me relatively recently but you all have opinions I value. So my question is this. When you think of the work Antoinette Oglethorpe (as opposed to the chardonnay swigging one!), what do you think of? You don’t need to give a lengthy answer, I’d just be interested in the two or three words that come to mind. If this all sounds too hard or you just don’t want to be put on the spot, don’t worry. But any thoughts you’re happy to share would be a great help. E-mail requesting Feedback
  15. 15. Trust Doesn’t Develop By Accident
  16. 16. Charles H. Green www.trustedadvisor.com
  17. 17. You Publish Present Publicise Personal Contact 4 Strategies for Managing Your Reputation
  18. 18. Online Offline
  19. 19. Offline Tools & Channels A Magazine Articles CONTENT Book Being in the office Public Speaking Client Meetings Networking
  20. 20. Online Tools & Channels A Blogging CONTENT Website Facebook LinkedInTwitter Industry Forums
  21. 21. Managing Your Reputation • Which strategies, tools and channels are you currently using? • Which would you like to use more of? • Which are you currently not using and would like to start?
  22. 22. How trustworthy are you? Take the Quiz http://trustsuite.trustedadvisor.com
  23. 23. Your Personal Brand Your Reputation Your Trustworthiness
  24. 24. Questions?
  25. 25. “It takes 20 years to build a reputation and 5 minutes to ruin it. If you think about that, you’ll do things differently” Warren Buffet
  26. 26. Keep in touch Website: www.antoinetteoglethorpe.com Email: antoinette@antoinetteoglethorpe.com Telephone: 0191 286 4311 or 07957 604783 LinkedIn: www.linkedin.com/in/antoinetteoglethorpe Twitter: www.twitter.com/antoinetteog

×