Unlocking Conversion_ The Art of Turning Visitors into Loyal Customers.pdf
TEDx Caserta Adventure 2015
1. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
THE FUTURE OF WORK
is part of
A participative three day
process to explore possible
futures of collaborative
work models in the context
of the Campania region.
2. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
39 PARTICIPANTS
from different backgrounds and age groups.
AT THE REGGIA DI CASERTA
to talk about emerging industries
and how technologies is modifying
the way we work together.
SUPPORTED BY
12 mentors and
3 facilitators
3. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
PARTICIPANTS
Rossella Patrizia Crispino
Glenda Torres Guizado
Valentina Zenga
Francesca Galasso
Raffaele Orefice
Luigi Del Prete
Alberto Galdi
Simona Pelliccia
Benedetta De Rosa
Andrea Maddaloni
Dario De Vita
Rita Alessandra Fusco
Marco Bencivenga
Alessandra Scotto di Fasano
Monica Arzillo
Laura Iodice
Rossella Ciardiello
Luciana Lorenzo
Martina De Vincentiis
Sara Omassi
Nunzia Perrotta
Matteo Nativo
Nicola Franzoso
Dario De Vita
Monica Arzillo
Nunzia Perròtta
Rossella Ciardiello
Francesca Mazzilli
Viviana Schisa
Mariagiovanna Silvano
Raffaele Turino
Genny De Martino
4. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
MENTORS
Emiliana Mellone
Cleanup Napoli
Marialuisa Firpo
Coworking 137A
Gabriella Grizzuti
Coworking 137A
Giuseppe Gargiulo
ISS Campania
Armando Di Nardo
Hub spa
Patrick Arminio
Google Dev. Group
Luigi De Rosa
Google Dev. Group
Nicola Di Costanzo
visual designer
Massimiliano Santoli
Unione Industriali
Corrado Sorge
Coworking Re.Work
Antonio Nappa
Unione Industriali
Giovanni De Caro
Investment Manager
Gennaro Tesone
Digital Magics
5. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
http://www.tedxcaserta.it/wp-content/uploads/2014/12/anto.jpg http://www.tedxcaserta.it/wp-
content/uploads/2014/12/vincenzo_di_maria.jpg
FACILITATORS
A transdisciplinary designer and researcher, he
curates co-design processes for Social
Innovation. He is studying the concept of
workscape as the complex of emerging
collaborative practices and physical
environments for innovative work places.
He worked as an industrial designer in London,
where he completed the MA Narrative
Environments at Central Saint Martins and he is a
Phd candidate at the Second University of
Naples. Since 2014 he has been based in New
York where he is a visiting scholar at Parsons
DESIS Lab. On twitter is @antoiada_design
A service designer and social innovator with
international experience. His work focuses on
socially responsive design and innovation ranging
from products to services or experiences. He
combines elements of creativity, empathy and
strategy acting as network catalyst, design
thinker and change-maker offering design
services to organisations, local authorities and
communities.
His approach to design is holistic, playful and
people-centred. Vincenzo works at Impact Hub
Siracusa and is the founder of
commongroundpeople, an international
community of socially minded design
professionals collaborating to deliver service
innovation and user-centred experiences. On
twitter is @vdmdesign
A designer of collaborative processes and a
graphic facilitator. He has translated his interest
in design and interaction between human beings
into his profession. He graduated in Art History in
Bologna, where he currently lives, Alfredo has a
deep knowledge of serigraphy and printing
techniques, as well as of scenography and
environmental decoration, areas in which he has
materialized his passion for t-shirts and writing.
His works have been published on several books
of brand design, street art and graphic design.
Founder partnerat Housatonic Design Network,
where he is art director and designer.
He’s member and vice-president of The Value
Web, a no-profit organization made of an
international facilitators and designers network,
which helps big and medium organisations all
over the world in their processes of research for
systemic and complex problems solutions.
6. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
DAY 1
INSPIRATION
_we mapped our work tools
_we observed the evolution
of work in the context of
the Shared Economy
_we spoke with
startuppers, social
innovators, co-working
space leaders.
7. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
8. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
9. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
DAY 2
GENERATION
_ we got rid of stereotypes about
work issues
_ we drafted and clustered ideas on
future models of work cooperation
in distributed systems
_ we applied an human centered
approach to new work services.
10. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
11. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
PROCESS
12. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
13. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
DAY 3
VISUALIZATION
_ we prototyped ideas
_ we iterated ideas
_ we graphically translated
ideas in final visualization.
14. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
15. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
16. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
17. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
18. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
IDEAS
19. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
THE HAPPINESS PATENT
The happiness license provides
workers with one week of cultural
contamination in other companies or
in other activities related to their
professional area. Employers adopt
this policy guidance to provide
workers with the tools to understand
the value of their work and make
informed choices with respect to the
tasks of daily and strategic decisions.
20. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
WORKERS’ GYM
It is a co-working model that promotes
tools and skills sharing among co -
workers.
In this co-working concept economic
value is bartered with cultural and social
value. Each year, the community chose
a theme and develop projects to
‘exercise’ inclusive skills and expertise.
In this model Design for All and co-
working are the prevailing practices of
the future for work.
21. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
THE EXPERIENCE WORKER
The experience worker is a professional
who provides his own first hand
experience through new methods of
virtual communication. By introducing
new technological devices in the design
of experiences, the future worker may
propose this new profession based on
the exploration and sharing of places
and actions in real time. The clients of
the experience worker are enabled to
experience local aspects and feelings
even in remote situations.
22. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
LINK SHOP
The shop creates opportunities for inter
generational collaborations: senior
citizens can offer their experience and
feeling an important resource for the
society. Young generation can learn old
crafts, giving value to the human and
historical implication of professions. The
Link Shop proposes a meeting place
aimed at commercial exchanges with
positive impact on community relations.
23. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
GLOCAL IDENTITY
Glocal identity is a local skills
exchange network. It allows one to
find other proactive citizens in their
city or region and exchange
support tasks of daily or
professional life. Through the geo
localization of people and skills the
network also map the knowledge
and resources characteristics of
an area.
24. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
THE CO-WORKING WAGON
In a world where the work speed work, the
exchange of personal experiences and the
share of knowledge is increasingly
important; the time availability is a key
resource.
The co-working wagon offers a service of
mobility environment – a co-working
space offered by railway companies
equipped for making the work experience
more stimulating and more efficient for
traveller workers.
25. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
_The future of work is purpose driven and seeks
happiness, instead of being profit driven and seek
growth.
_The future of work is collaborative and require new
spaces, specifically designed for each socio-
cultural context.
_The future worker will craft artefacts and
knowledge complementary, through compact
enabling technologies.
_The future worker treats skills, time, sociality and
conviviality as assets to barter or share them.
TAKEAWAYS
26. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
27. The Future of Work | Caserta 02-02-2015
#TEDxCaserta #futureofwork | tedxcaserta.com
tedxcaserta.it | @TedxCaserta
organised by