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1P a g e
Romanian Delegation
PRESENTATION
PRODUCT
2P a g e
PRE-PRODUCTION
The “brainstorming” session told us that a
revision of existent models of advertising and
marketin...
3P a g e
BRAINSTORMING
- “Virtual CNI” App
- Launching a special issue of “HIGHLIGHTS” magazine
- An improved brochure to ...
4P a g e
Using digital platforms we questioned students
and their parents about how CNI is reflected in
their eyes and thr...
5P a g e
Showcasing and distributing the products
Awaiting response from the beneficiaries
SHOWCASING
FINISH
Actually star...
6P a g e
PRODUCTS TURN TO TASKS
VIRTUAL
CNI
7P a g e
VIRTUAL CNI
Having a new, innovative way of promoting our school,
through a device used by the majority of people...
8P a g e
VIRTUAL CNI
DIFFICULTIES
The inability to procure circular cameras, essential for
the process of creating panoram...
9P a g e
PROMOTIONAL
PRODUCTS
Task 2
Having actual, usable products, personalized with the
official symbols of National Co...
10P a g e
CHOOSING THE PRODUCTS
We created a poll, using facebook.com, to determine which
products will be created. We the...
11P a g e
PROMOTIONAL PRODUCTS -
OUTCOME
While the time we had to complete the task was very limited, the
final product wa...
12P a g e
A 3rd issue of a students’ magazine, written in English
HIGHLIGHTS
MAGAZINE
Task 3
CONCEPT
We wanted to design a...
13P a g e
The latest issue of “Spre
Lumina”, the official school
magazine, that has gained
prestige and praises.
MODELS
SP...
14P a g e
Latest of the many awarded
issues of “ALECART” a magazine
which engages high school
students in the cultural lif...
15P a g e
We wrote and received texts on
various topics; The texts were
corrected and rewritten by our
editing team. Then,...
16P a g e
Working as a team with all the writers;
Respecting the deadline(about three days, leaving a week
and a half for ...
17P a g e
DESIGNING THE VISUALS
• It was a very time-consuming process
• Respecting strict measurements and rules for ever...
18P a g e
SHOWCASING
“HIGHLIGHTS”
The final prints were showcased in a presentation with an
audience of 60 people; The edi...
19P a g e
The task was completed successfully,
and the magazine was very popular
with the students of National College
Ias...
20P a g e
CONCEPT
An improved, modernized brochure for CNI
REASON
The need for a creative, attractive product, in
order to...
21P a g e
SHORT FILM
An interactive, creative way to thoroughly describe and
show the many features CNI and its educationa...
22P a g e
OVERVIEW
Logistical and management matters of this phase of product promotion.
Management of the team implicated...
23P a g e
TRACKING TASKS
We used digital platforms for helping us in tracking the staff and the
progress of these tasks. P...
24P a g e
SUCCESS
CEO / FOUNDER PROMOTIONAL STATIONERY
SUCCESSFULL
FAILURE
PRESENTATION VIDEO
HIGHLIGHTS MAGAZINE
FAILURE ...
25P a g e
DIFFICULTIES / ISSUES
TIME MANAGEMENT AND SUBTASK DISTRIBUTION
DVISION OF THE WORKLOAD TO COMPETENT PARTIES
PROD...
26P a g e
DIVIDE TASKS TO THOSE MORE
SUITED TO THEM
PREDICT ISSUES AND SEEK
ALTERNATIVES THEM
ALWAYS COMMUNICATE FREELY
WI...
27P a g e
THANK YOU!
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Product promotion

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by Tudor Berbinschi

Published in: Education
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Product promotion

  1. 1. 1P a g e Romanian Delegation PRESENTATION PRODUCT
  2. 2. 2P a g e PRE-PRODUCTION The “brainstorming” session told us that a revision of existent models of advertising and marketing should be considered ANALYSIS OF OLDER MODELS A session meeting with the students involved in the project about what products should be worked on THE `BRAINSTORMING”
  3. 3. 3P a g e BRAINSTORMING - “Virtual CNI” App - Launching a special issue of “HIGHLIGHTS” magazine - An improved brochure to promote CNI and its educational programs - Several products carrying the official symbols of CNI - A short film about National College Iasi (Promoting Our School) Brainstorming key ideas
  4. 4. 4P a g e Using digital platforms we questioned students and their parents about how CNI is reflected in their eyes and through which channels so we were to determine how to promote the new products QUESTION THE STUDENTS AND THE PARENTS ABOUT THE VISIBILITY OF THE HIGH SCHOOL After conducting these studies we concluded that CNI has a significant impact in the eyes of the market segment targeted by our product ideas. Also we found out that specific school subjects products and events had an even higher recognition among both the students and the parents STACKING THE INFORMATION GATHERING PRODUCT IDEAS STUDENTS WERE FOUND TO BE CLOSER TO SOCIAL MEDIA CNI SEEMED TO BE KNOWN MOSTLY FOR IT’S EXTRACURRICULAR ACTIVITIES THE MAIN INFORMATION SOURCE APPEARED TO BE THE SITE (ex. : https://docs.google.com/forms/d/1iANKZWOjxCEcpRoV76MKFU3SExyHps40XMrbq4w2_pI/viewform )
  5. 5. 5P a g e Showcasing and distributing the products Awaiting response from the beneficiaries SHOWCASING FINISH Actually start working on the products. TAKING ACTION
  6. 6. 6P a g e PRODUCTS TURN TO TASKS VIRTUAL CNI
  7. 7. 7P a g e VIRTUAL CNI Having a new, innovative way of promoting our school, through a device used by the majority of people (mobile apps), thus guaranteeing its popularity The use of one of our team members’ expertise in technology (Madalina) REASON ACTIONS Informing ourselves about the process of designing an app, gathering the necessary materials and funding; A virtual App, to showcase our school, National College Iasi CONCEPT Task 1
  8. 8. 8P a g e VIRTUAL CNI DIFFICULTIES The inability to procure circular cameras, essential for the process of creating panoramic scenes Lack of funding OUTCOME: The inability to procure circular cameras, essential for the process of creating panoramic scenes; Lack of time and human resources CONCLUSION: While we terminated the concept, we learned to improve our time-management skills and focused on other ideas
  9. 9. 9P a g e PROMOTIONAL PRODUCTS Task 2 Having actual, usable products, personalized with the official symbols of National College Iasi REASON Several unique promotional objects CONCEPT • Gathering funding for said products • Creating the products and handing them out, in order to be evaluated by popularity ACTIONS • Researching the students’ opinions on the concept • Brainstorming for ideas and voting for the best ones • Researching for ways to personalize the chosen products
  10. 10. 10P a g e CHOOSING THE PRODUCTS We created a poll, using facebook.com, to determine which products will be created. We then chose the products by popularity and by the applicability of the concept We found a website specializing in personalizing products – shatter.ro We chose a universal pattern, based on our school’s symbols and colors, to be printed on every product The team then visited the company’s headquarters and ordered the products PROCESS
  11. 11. 11P a g e PROMOTIONAL PRODUCTS - OUTCOME While the time we had to complete the task was very limited, the final product was a success, and gained plenty of popularity with the students.
  12. 12. 12P a g e A 3rd issue of a students’ magazine, written in English HIGHLIGHTS MAGAZINE Task 3 CONCEPT We wanted to design and make a new, creative product, following the success of three other magazines sustained by the highschool: “ALECART”, “Spre Lumina”, “L.A.S.E.R.”; REASON Working time: Approx.. 2 weeks ACTIONS • Gathering articles for the magazine from students • Correcting and editing the material • Designing the visuals of the magazine • Printing and registering the magazine • Presenting the final material
  13. 13. 13P a g e The latest issue of “Spre Lumina”, the official school magazine, that has gained prestige and praises. MODELS SPRE LUMINĂ
  14. 14. 14P a g e Latest of the many awarded issues of “ALECART” a magazine which engages high school students in the cultural life MODELS ALECART
  15. 15. 15P a g e We wrote and received texts on various topics; The texts were corrected and rewritten by our editing team. Then, we triaged the texts into the 5 existing sections of the magazine. CORECTING AND DIFFICULTIES Having little time to edit the magazine, we rushed the correcting, leaving many grammar mistakes;
  16. 16. 16P a g e Working as a team with all the writers; Respecting the deadline(about three days, leaving a week and a half for editing) Selecting the material in order for it to be original, attractive, and representative of our educational programme; OBJECTIVES CORRECTING AND EDITING
  17. 17. 17P a g e DESIGNING THE VISUALS • It was a very time-consuming process • Respecting strict measurements and rules for every page for the content to fit (and eventually fit the engaged design line) OBJECTIVES • Creating an original design and maintaining the design line of the previous issues • Respecting the deadline DIFFICULTIES
  18. 18. 18P a g e SHOWCASING “HIGHLIGHTS” The final prints were showcased in a presentation with an audience of 60 people; The editing team thoroughly examined the content and showed the pages to the audience. Their feedback was a highly positive one, and the product was considered a success. • The laptop and projector were functioning poorly; • We had little time to prepare our speeches; • The audience was not varied, making their feedback inconclusive; DIFFICULTIES
  19. 19. 19P a g e The task was completed successfully, and the magazine was very popular with the students of National College Iasi. The deadline was respected. Overview OVERVIEW OF THE PRODUCT We forgot to place essential details in the magazine, and also had issues with printing it. Downsides We learned to work in teams, finish and perfect a product, and successfully present it. Conclusion
  20. 20. 20P a g e CONCEPT An improved, modernized brochure for CNI REASON The need for a creative, attractive product, in order to smartly present our school :ACTIONS BROCHURE Designing the template Choosing the images, quotes and mottos that best represent National College Iasi Printing the brochure and distributing it Gathering feedback on the new and improved promotional product
  21. 21. 21P a g e SHORT FILM An interactive, creative way to thoroughly describe and show the many features CNI and its educational programmes REASON ACTIONS Writing a script that would suit the students involved; Choosing scenes that clearly represent CNI; Filming the students and the school grounds Editing the short film Presenting the product to the students Gathering feedback and drawing conclusions A short film, showcasing our school and our students CONCEPT
  22. 22. 22P a g e OVERVIEW Logistical and management matters of this phase of product promotion. Management of the team implicated, communication and other technical details
  23. 23. 23P a g e TRACKING TASKS We used digital platforms for helping us in tracking the staff and the progress of these tasks. Phasing out was our biggest concern regarding this part of Product Promotion TRACKING DONE WITH THE HELP OF A DATABASE UPDTATING THE STATUS WAS DONE BY THE TASK MANAGERS CREATIVE WEBSITE LAYOUTS COMMUNICATION CHANNELS: FACEBOOK GROUP / GOOGLE DRIVE facebook.com / drive.google.com
  24. 24. 24P a g e SUCCESS CEO / FOUNDER PROMOTIONAL STATIONERY SUCCESSFULL FAILURE PRESENTATION VIDEO HIGHLIGHTS MAGAZINE FAILURE VIRTUAL CNI APP BROCHURE
  25. 25. 25P a g e DIFFICULTIES / ISSUES TIME MANAGEMENT AND SUBTASK DISTRIBUTION DVISION OF THE WORKLOAD TO COMPETENT PARTIES PRODUCTS TOO AMBITIOUS TO BE COMPLETED TECHNICAL IMPEDIMENTS OR UNPREDICTED DRAWBACKS
  26. 26. 26P a g e DIVIDE TASKS TO THOSE MORE SUITED TO THEM PREDICT ISSUES AND SEEK ALTERNATIVES THEM ALWAYS COMMUNICATE FREELY WITH YOUR TEAM ALWAYS RESPECT DEADLINES THOROUGHLY ANALYZE THE PUBLIC’S OPINION AND MAKE ADJUSTMENTS PLAN AHEAD AND MAKE USE OF THE SCHEDULE CONCLUSIONS
  27. 27. 27P a g e THANK YOU!

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