The Secret Life of Deliverables


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The Secret Life of Deliverables

  1. The Secret Life of Deliverables <ul><li>Anthony Quinn </li></ul>
  2. What happened to my deliverable?
  3. What?
  4. Why?
  5. Something that’s produced, to influence an outcome
  6. Outcomes Experienced By The Deliverable ?
  7. A Deliverable’s Journey Through The Black Box
  8. Stage 1: Interested Important but receives little funding Stage 2: Invested Formalised programs emerge Stage 3: Committed Critical and execs actively involved Stage 4: Engaged One of the core tenets of strategy Stage 5: Embedded In the fabric of company Stages of Experience-based differentiation maturity Source: Forrester Research CX Maturity Varies Within The Organisation
  9. Design’s Perceived Role In The Organisation Influence & Authority B Business Owner A Service Provider A B
  10. Design’s Perceived Role In The Project Source: Jess McMullin, Design by default Defines problem / opportunity space Disruptive innovation Shaping strategy Generates alternative solutions Narrows solution options Incremental improvement Cosmetic overlay
  11. Focus and Alignment? Steve Snodgrass, Flickr Creative Commons
  12. Who Does The Deliverable Listen To?
  13. Who Does The Deliverable Listen To?
  14. Who Does The Deliverable Listen To? RASCI
  15. Source: Demi-Brooke, Flickr Creative Commons Intent
  16. Context Changes During Design Process Restructures People Come... ...People Go Funding Cuts New Competitor New Information Merger Acquisition New Stakeholders New Objective New Direction New Insight New Capability New Threat
  17. Recap <ul><li>Deliverable: produced to influence an outcome </li></ul><ul><li>Recognise & respond to context </li></ul><ul><li>Draw out implicit perceptions, objectives and expectations </li></ul><ul><li>Manage stakeholders explicitly, continually and consistently </li></ul><ul><li>Verify that users of deliverables can articulate intent and actions required to achieve desired outcome </li></ul><ul><li>Observe, orient and respond to change </li></ul>
  18. What Can We Do About That? ?
  19. A Prototype Toolset
  20. Let’s connect
  21. Thanks [email_address] @AntKwin