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ecommerce gestion

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ecommerce gestion

  1. 1. ECOMMERCE Gestion 01/06/2012T1 La communication digitale et le Ecommerce /ES302
  2. 2. Bonjour
  3. 3. Contenu- Mise en ligne – checklist !- Aspects techniques précis ? Shopify- Insight gestion- Inauguration, lancement T1 La communication digitale et le Ecommerce /ES302
  4. 4. Mise en ligne du site
  5. 5. <checklist>
  6. 6. Contenu et syntaxe
  7. 7. Dans les différentes langues !
  8. 8. Contenu pour chaque produit
  9. 9. Test du système de paiement
  10. 10. Accessibilité
  11. 11. Notions d’accessibilité- Contraste- Taille des textes- Sémantique- Respect de la hiérarchie- Utilisation des feuilles de styles- Tableless, frameless ...- Speech software friendly T1 La communication digitale et le Ecommerce /ES302
  12. 12. SEO
  13. 13. Google
  14. 14. Comment ça marche ?
  15. 15. The Evolution of Google RankingsHow Google’s algorithm has changed over the years and where it’s heading in the future The Evolution of Google Rankings How Google’s algorithm has changed over the years and where it’s heading in the future Rand Fishkin, SEOmoz CEO, March 2011
  16. 16. 1999-2002 Page rank
  17. 17. 2003-2005
  18. 18. 2006-2009
  19. 19. Webmasters !- Sitemap.xml- Diagnostics- Analytics- ... T1 La communication digitale et le Ecommerce /ES302
  20. 20. 2009-2012
  21. 21. SOCIAL !
  22. 22. Danny Sullivan: If an article is retweeted orreferenced much in Twitter, do you count that as asignal outside of finding any non-nofollowed linksthat may naturally result from it?Google: Yes, we do use it as a signal. It is used as asignal in our organic and news rankings. We also useit to enhance our news universal by marking howmany people shared an article 
  23. 23. Brands Generics• Have real people working at aphysical address• Have authentic, followed social • Often exist only onlineaccounts • Rarely have significant social• Display obvious, robust contact accountsinformation • Frequently use email forms only• Register with government/civic • Stay “under the radar”organizations • Search is often 90%+ of traffic• Receive traffic from diverse sources • Have little-no branded search• Generate branded search query demandvolume • Ignore the offline world• Run offline marketing/advertisingcampaigns
  24. 24. Microformats !
  25. 25. Validation W3C
  26. 26. A quoi ça sert ?
  27. 27. Tests multi-plateformes
  28. 28. Combien de version de browser/OS ?
  29. 29. Est-ce que tous les sitesdoivent s’afficher pareil dans tous les navigateurs ?
  30. 30. Page 404
  31. 31. Backup !
  32. 32. </checklist>
  33. 33. Shopify
  34. 34. Analytics
  35. 35. Qui a déjà utilisé ? Et pourquoi ?
  36. 36. VOUS DEVEZ MAITRISER GOOGLE ANALYTICS
  37. 37. Google analytics = valeure ajoutée
  38. 38. Processus de transaction
  39. 39. Processus complet !
  40. 40. Relance :-)
  41. 41. Inauguration(stratégie de lancement)
  42. 42. Idées ?
  43. 43. Prochain cours- Stratégie e-marketing- Objectifs et choix des plateformes- Concept et actions- Leviers - AdWords par exemple- Animation- Mesures T1 La communication digitale et le Ecommerce /ES302

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