Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Snapchat (1)

749 views

Published on

c

Published in: Education
  • Login to see the comments

  • Be the first to like this

Snapchat (1)

  1. 1. SNAPCHAT Caitlin Breivogel Com343 T/R 11:40-12:55 April 3, 2016
  2. 2. Pictaboo • Bobby Murphy, Reggie Brown, Evan Spiegel founded it in 2011 • Originally it was called Pictaboo • After an argument about equity, Reggie brown was kicked off the project • In late 2011, Murphy and Spiegel renamed the app Snapchat
  3. 3. Timeline 2012: Snapchat launched an app for Androids and video snaps 2013: Snapchat stories were introduced, as well as, filters like timestamps, temperature, and speed 2014: Conversations and video chat were added. Additionally, Our Story and Snapcash are new features. 2015: Discover is launched, and Snaptags. Facial recognition filters are added in September. Source: http://techcrunch.com/gallery/a-brief-history-of-snapchat/
  4. 4. Strengths • Different methods of communicating (snaps, messages and videos) • Great additional features • You can see when someone has received your messages. • Very easy to communicate with others. • Very private, only people you add can communicate with you, which prevents spam messages and messages from unknown people. Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/
  5. 5. Weaknesses • Manually scrolling through friends list, means time is wasted, when communicating. • A limited time to view a snap that is sent to someone. • A limited time to create a video, so a video must be timed perfectly. • Requires internet connection to be able to communicate Source: https://anthonymichaelsblog.wordpress.com/tag/strengths-and-weaknesses/
  6. 6. Discover • This feature is a guide where different media outlets have the opportunity to present newsworthy stories and entertaining features to Snapchat users • The stories are displayed in an engaging way
  7. 7. Comments • I think Snapchat has successfully made news and media interesting and engaging for the targeted age group (18- 24). • The Discover feature uploads daily, so it is easy to stay constantly updated. • The changing updates and elements of this app add to its successes
  8. 8. Critiques • The time limit on Snapchat should be optional • More news sources should be added to the Discover feature (Fox, ABC)

×