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Snapchat (1)


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Snapchat (1)

  1. 1. SNAPCHAT Caitlin Breivogel Com343 T/R 11:40-12:55 April 3, 2016
  2. 2. Pictaboo • Bobby Murphy, Reggie Brown, Evan Spiegel founded it in 2011 • Originally it was called Pictaboo • After an argument about equity, Reggie brown was kicked off the project • In late 2011, Murphy and Spiegel renamed the app Snapchat
  3. 3. Timeline 2012: Snapchat launched an app for Androids and video snaps 2013: Snapchat stories were introduced, as well as, filters like timestamps, temperature, and speed 2014: Conversations and video chat were added. Additionally, Our Story and Snapcash are new features. 2015: Discover is launched, and Snaptags. Facial recognition filters are added in September. Source:
  4. 4. Strengths • Different methods of communicating (snaps, messages and videos) • Great additional features • You can see when someone has received your messages. • Very easy to communicate with others. • Very private, only people you add can communicate with you, which prevents spam messages and messages from unknown people. Source:
  5. 5. Weaknesses • Manually scrolling through friends list, means time is wasted, when communicating. • A limited time to view a snap that is sent to someone. • A limited time to create a video, so a video must be timed perfectly. • Requires internet connection to be able to communicate Source:
  6. 6. Discover • This feature is a guide where different media outlets have the opportunity to present newsworthy stories and entertaining features to Snapchat users • The stories are displayed in an engaging way
  7. 7. Comments • I think Snapchat has successfully made news and media interesting and engaging for the targeted age group (18- 24). • The Discover feature uploads daily, so it is easy to stay constantly updated. • The changing updates and elements of this app add to its successes
  8. 8. Critiques • The time limit on Snapchat should be optional • More news sources should be added to the Discover feature (Fox, ABC)