131126 introduction to twitter - ecorys

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An intro to the main elements of twitter followed by Big Cat's approach to content planning and social media strategy

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131126 introduction to twitter - ecorys

  1. 1. Introduction to Twitter #wellbeingsocialmedia
  2. 2. Twitter homepage
  3. 3. Conversations
  4. 4. Ads & Analytics
  5. 5. Google Analytics
  6. 6. Apps - Hootsuite
  7. 7. So you understand the BASICS… now What?
  8. 8. Content planning The 6 pillars of social media strategy #wellbeingsocialmedia
  9. 9. 6 pillars of social media strategy • Designed to give a constant stream of content • Prevents the peaks and troughs of campaign-based social media • Leverages your existing channels, assets, activities and resources • Develops a 12 month reservoir of content • Creates daily, weekly, monthly and campaign-level strategy • Broken down into Conversations, Content,
  10. 10. 6 pillars of social media strategy PR Customer service Loyalty building Thought Collaborati leadership on Networkin g
  11. 11. For each pillar we develop a plan around “the 4 C’s”
  12. 12. 1. Content • What content / resources do we have? • How can we get underneath the issues of our service users and donors? • What different content types could we deploy?
  13. 13. 2. Communities • Who are we sharing with? • Where do they hang out? • NB Social media is about sharing and interacting, not interrupting
  14. 14. 3. Conversation • What will we say? • What’s the tone of voice? • What conversations are already happening?
  15. 15. 4. Coverage • How will we measure it? • What are the KPIs? • What channels could we use?
  16. 16. The result • Content and conversation dictate the social media strategy • Not technology / platforms
  17. 17. Find out more Or book a free social media audit bigcatgroup.com workingtogether@bcguk.com #wellbeingsocialmedia

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