Nonprofit organizations

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Nonprofit organizations

  1. 1. Role of Public Relations  Communication campaigns and programs  Developing Staff  Establish fund-raising goals  Raise money to pay for expenses and finance their projects.  Promote awareness of the organization
  2. 2. Basic Needs of Nonprofits  Communication campaigns and programs  Developing Staff  Fund-raising
  3. 3. Membership Organizations  Trade Associations  Labor Unions  Professional Associations  Chambers of Commerce
  4. 4. Trade Associations  About 6,000 trade and professional associations in the United States  1/3 of groups based in Washington D.C. area  Monitor congressional activity  Communicate late-breaking developments to membership
  5. 5. Labor Unions  Seek to build their membership  Protect members job security  Improve their public image  Support candidates  Support issues
  6. 6. Professional Associations  Seek to improve earning power, working conditions, and public acceptance.  Establish codes of ethics  Determine requirements to get in the filed  Lobbying
  7. 7. Chambers of Commerce  Work to improve city’s commercial climate  Acts as the Public Relations arm of the city government.
  8. 8. Advocacy Groups  Work through lobbying  Litigation  Public education
  9. 9. Environmental Groups  Greenpeace operates in 30 countries  5million Members  Lobbying  Litigation  Mass demonstration  Boycotts  Reconciliation
  10. 10. Fund-Raising Methods  Direct mail fund-raising  Face-to-face solicitation  Corporate and foundation donations  Structured capital campaigns  Sponsorship of events  Telephone solicitations  Commercial enterprises
  11. 11. Social Organization  Includes social service, health, cultural, philanthropic, and religious groups  Obtaining operating funds  $240.72 billion in contributions to charity
  12. 12. Categories of Social Agencies  Social service agencies  Health service agencies  Hospitals  Religious organizations  Welfare agencies
  13. 13. Public Relations Goals  Developing public awareness  Induce Individuals  Create educational materials  Recruit and train volunteer workers  Obtain funds to operate the organization
  14. 14. Ways to Meet Goals  Public awareness  Use of services  Creation of educational materials  Volunteer workers  Fund-raising
  15. 15. Hospital Public Relations Goals  To strengthen and maintain the publics perception of the institution  Help market the hospital

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