Ella the Engineer
Concept Document

Monday, February 24, 14
Women have higher
college graduation rates
compared to men

Monday, February 24, 14
Monday, February 24, 14
Men disproportionately
outnumber women in
the number of STEM
degrees received
Monday, February 24, 14
In 2008 only 21% of
women received
degrees in computer
science
Monday, February 24, 14
2004 approximately
192,900 female
engineers in the US
compared to 1,515,000
men
Monday, February 24, 14
1/3 of the 190K were
software engineers

Monday, February 24, 14
In 1999 women made
up 1/4 of all engineers
under 25

Monday, February 24, 14
In 1999 women made
up 1/20 of all engineers
over 49

Monday, February 24, 14
NO

In 2 states,
girls took AP
Computer Science last year

Monday, February 24, 14
Monday, February 24, 14
In 2003 approximately
20% of new engineers
were women,
compared with about
80% of men
Monday, February 24, 14
Women have majored
in engineering
programs at lower
rates than men
Monday, February 24, 14
Why?

Monday, February 24, 14
Traditional
“male breadwinner”
model

Monday, February 24, 14
Socialized early in their
childhoods, girls are raised
where science, engineering, and
mathematics are promoted as
“male p...
Media rarely profiles
prominent female engineers

Monday, February 24, 14
How to change?

Monday, February 24, 14
Need more role models

Monday, February 24, 14
Women with one or two
engineering parents are said to
be moderately more likely to
major in engineering

Monday, February ...
Encouragement from teachers,
counselors, administrators are
positive impacts

Monday, February 24, 14
Grade school involvement and
exposure is critical

Monday, February 24, 14
Social changes are needed to
support female engineers

Monday, February 24, 14
Executive professionals say...

Monday, February 24, 14
Monday, February 24, 14
Monday, February 24, 14
Monday, February 24, 14
Monday, February 24, 14
More woman in tech...

Monday, February 24, 14
Enter...

Monday, February 24, 14
Monday, February 24, 14
Monday, February 24, 14
...Ella The Engineer

Monday, February 24, 14
A kids-focused animation
series about Ella, a software
engineer

Monday, February 24, 14
Ella uses her engineering
smarts to solve everyday
problems

Monday, February 24, 14
Each episode supports the
concept of software
engineering through problem
solving techniques

Monday, February 24, 14
At the end of each episode,
kids learn how to do a simple
coding challenge and go offline
to a website and/or app to see
th...
In the first episode, we meet Ella, a software engineer. Ella uses
her skills in development and engineering to solve every...
Help us finish the idea!

Monday, February 24, 14
Contact:
Anthony Onesto
A dad with two girls (and a son) who would like to help
drive interest in coding with young kids.
...
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Ella the Engineer - Concept Document

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Cartoon Concept - focus on building future software female software engineers.

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Ella the Engineer - Concept Document

  1. 1. Ella the Engineer Concept Document Monday, February 24, 14
  2. 2. Women have higher college graduation rates compared to men Monday, February 24, 14
  3. 3. Monday, February 24, 14
  4. 4. Men disproportionately outnumber women in the number of STEM degrees received Monday, February 24, 14
  5. 5. In 2008 only 21% of women received degrees in computer science Monday, February 24, 14
  6. 6. 2004 approximately 192,900 female engineers in the US compared to 1,515,000 men Monday, February 24, 14
  7. 7. 1/3 of the 190K were software engineers Monday, February 24, 14
  8. 8. In 1999 women made up 1/4 of all engineers under 25 Monday, February 24, 14
  9. 9. In 1999 women made up 1/20 of all engineers over 49 Monday, February 24, 14
  10. 10. NO In 2 states, girls took AP Computer Science last year Monday, February 24, 14
  11. 11. Monday, February 24, 14
  12. 12. In 2003 approximately 20% of new engineers were women, compared with about 80% of men Monday, February 24, 14
  13. 13. Women have majored in engineering programs at lower rates than men Monday, February 24, 14
  14. 14. Why? Monday, February 24, 14
  15. 15. Traditional “male breadwinner” model Monday, February 24, 14
  16. 16. Socialized early in their childhoods, girls are raised where science, engineering, and mathematics are promoted as “male professions” Monday, February 24, 14
  17. 17. Media rarely profiles prominent female engineers Monday, February 24, 14
  18. 18. How to change? Monday, February 24, 14
  19. 19. Need more role models Monday, February 24, 14
  20. 20. Women with one or two engineering parents are said to be moderately more likely to major in engineering Monday, February 24, 14
  21. 21. Encouragement from teachers, counselors, administrators are positive impacts Monday, February 24, 14
  22. 22. Grade school involvement and exposure is critical Monday, February 24, 14
  23. 23. Social changes are needed to support female engineers Monday, February 24, 14
  24. 24. Executive professionals say... Monday, February 24, 14
  25. 25. Monday, February 24, 14
  26. 26. Monday, February 24, 14
  27. 27. Monday, February 24, 14
  28. 28. Monday, February 24, 14
  29. 29. More woman in tech... Monday, February 24, 14
  30. 30. Enter... Monday, February 24, 14
  31. 31. Monday, February 24, 14
  32. 32. Monday, February 24, 14
  33. 33. ...Ella The Engineer Monday, February 24, 14
  34. 34. A kids-focused animation series about Ella, a software engineer Monday, February 24, 14
  35. 35. Ella uses her engineering smarts to solve everyday problems Monday, February 24, 14
  36. 36. Each episode supports the concept of software engineering through problem solving techniques Monday, February 24, 14
  37. 37. At the end of each episode, kids learn how to do a simple coding challenge and go offline to a website and/or app to see the results Monday, February 24, 14
  38. 38. In the first episode, we meet Ella, a software engineer. Ella uses her skills in development and engineering to solve everyday problems. In this episode there seems to be a problem with the main traffic light in the town. The light is controlled by computer software and it seems to be blinking all the colors randomly, causing a traffic backup in the town. All the people in the town are having trouble getting to work, school, and the stores. They are stuck in the town square. The mayor calls Ella to solve the “glitch”. Through her software and computer skills, Ella realizes there is a “glitch” or “broken” code. She fixes the problem with the help of Tabby (her Tablet), Smarty (her Smarthphone), plus Mac (her laptop) and Mousey (Mac’s mouse). They all act as friends and advisors to Ella. Ella uses her coding skills to solve the problem and the result is that the traffic light operates as normal. Now all the town people can get to work, home and school. In the end, Ella provides the kids at home with a coding challenge. They can interact and write code on the Ella the Engineer app, which creates a scene/action, opens additional scenes, secret codes, or earns points for merchandise, other stuff The main purpose is to educate kids on how code and how software is being used today on things that they see everyday (e.g. traffic lights). It also provides an engaging experience by providing a coding challenge at the end of each episode, which is then discussed at the beginning of the next episode. Sort of “did you get this result”. Monday, February 24, 14
  39. 39. Help us finish the idea! Monday, February 24, 14
  40. 40. Contact: Anthony Onesto A dad with two girls (and a son) who would like to help drive interest in coding with young kids. aonesto@gmail.com 347.744.9070 Monday, February 24, 14

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