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Learn About Fuld\'s Capabilities


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Fuld & Company is the world\'s preeminent research and consulting firm in the field of business and competitive intelligence.

Founded by Leonard Fuld, a pioneer and recognized leading authority in the field, Fuld & Company is a full-service business intelligence firm.

We provide -
Research and analysis
Strategic consulting
Business intelligence process consulting
Training to help clients understand the external competitive environment

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Learn About Fuld\'s Capabilities

  1. 1. Fuld & Company Limited Capabilities Presentation Fuld & Company Limited. 20 Conduit Street London W1S 2XW +44 20 7659 6999
  2. 2. Our Credentials: Industry pioneers, CI leaders today  Fuld & Company is a global consulting firm that pioneered the field of competitive intelligence. Fuld & Company is headquartered in Cambridge, Massachusetts, with European headquarters in London, Asian offices in China, and affiliates in Latin America. © 2009 Company overview 2
  3. 3. Intelligence serves both tactical and strategic intent Both are essential to superior performance Fuld understands that each requires its own approach and can support both needs Operational Strategic Effectiveness (Tactics) Positioning Achieving, maintaining, and Creating a unique and extending best practice sustainable competitive advantage Running the same race better Running a different race © 2009 Company overview 3
  4. 4. CI Plays a Role in Every Functional Area Sales Customer Service R&D win-loss mystery shopping competitor pipelines field guides retail practices innovation benchmarking pricing aftersales service technology scouting alternative technologies Marketing/Planning Advertising/Branding/PR market analysis marketing ROI Operations forecasting/trending customer acquisition supply chain benchmarking comp. position/product analysis trade show benchmarking distribution merchandising benchmarking manufacturing cost studies Legal/Finance quality control benchmarking litigation support HR HR benchmarking IT union avoidance talent acquisition IT benchmarking financial forensics contract terms/conditions Business Development Strategy development IP/patent analysis M&A support war gaming scenario planning © 2009 Company overview 4
  5. 5. Fuld’s Full-service Offering Research & Analysis Training and CI Process Education Consulting Strategic Gaming © 2009 Company overview 5
  6. 6. Our Credentials: Multilingual primary intelligence gathering expertise We can gather information in all of Europe’s major languages : – English – French – German – Italian – Spanish – Polish – Russian © 2009 Company overview 6
  7. 7. Intelligence is a necessary part of business life… …but ethical standards are critical. Fuld & Company has a rigorous set of ethical guidelines and training programs for all its analysts “Fuld is in fact known in the CI world to be a highly ethical, as well as effective, firm.”— Christian Science Monitor. © 2009 Company overview 7
  8. 8. Methodology: Looking Outside the Organization  Competitive or business intelligence broadly considers the business environment external to the organization. (1) PESTEL Political, economic, social, technological, environmental, legal factors and trends (2) Industry dynamics Markets, customers, alternative production technologies, partnerships, etc. Industry dynamics e.g. Porter‘s 5 Forces framework (3) Competitors Capabilities, strategies, tactics, motivations, assumptions, etc. © 2009 Company overview 8
  9. 9. Typical Fuld Research Outputs  One off research and analysis  Ad – Hoc Project effort to support a decision point  Competitor Landscape  View of the competitive landscape at a point in the future  Competitor Monitoring  Sustained effort to build up knowledge base as it is happening and improve reliability of answers to fixed questions over time  Early Warning Monitoring  Sustained effort to identify opportunities and threats before they arise  Bench Marking  Either one off or sustained effort to assess your performance against key standards versus other organisations © 2009 Company overview 9
  10. 10. Training: From the fundamentals to the advanced  Fundamentals: – Collection – Cost analysis – Intelligence gathering at trade shows and scientific congresses – Research planning – Elicitation  Advanced – War gaming – Scenario analysis – Early warning  Certification through public seminars – Academy of Competitive Intelligence Source: The Fuld Gilad Herring Academy of – Basic, Intermediary and Advanced levels Competitive Intelligence – Competency Map © 2009 Company overview 10
  11. 11. CI Consulting Providing or auditing in house CI capabilities Executive Design Evaluate Orientation Intelligence Implement Existing Needs System Capabilities Assessment Processes Step 1 Step 2 Step 3 Step 4  Define Key  Audit  Design process to  Train Intelligence Intelligence bridge gaps  Transfer Topics (KITs) capabilities  Plan knowledge  Conduct  Analyze gaps implementation and skills Executive CI Orientation © 2009 Company overview 11
  12. 12. Strategic gaming alternatives Many competitors and/or many Scenario changes Analysis – “what the Strategy game will Workshop – be” “where to Known War Game play” competitors – “how to & clear play” change More Certainty Less Certainty Issues are Future competitive Many ―alternative clearer & more environment is futures‖ possible immediate clear © 2009 Company overview 12
  13. 13. Fuld-run public gaming sessions with top business schools have predicted likely marketplace events and action ACCURATE PREDICTIONS Google and Microsoft pursue AOL, 2005 The Battle for Clicks, MIT-Harvard News Corp revives with a combination of content and Net platform, 2006 The Battle for Digital Entertainment Supremacy, London Business School Apple to introduce iTV, 2006 The Battle for Digital Entertainment Supremacy, MIT- Harvard Second Life will stumble, 2007 The Battle Business Schools collaborating with for the Virtual Community, London Business School Fuld & Company for Strategic Gaming © 2009 Company overview 13
  14. 14. SharePoint Tool – a new pilot project © 2009 Company overview 14
  15. 15. Why collaborate with Fuld & Company for competitive intelligence • Vertical expertise • We use seasoned industry veterans at both the analyst and project management level. • We utilise cross-functional expertise whenever it would benefit our clients. • Commitment to ethics • Simply put, we would never do anything that would harm or embarrass our clients. • CI industry leadership • We were pioneers in the field, and we continue to train and lead the industry today. • Our expertise in data-gathering methodologies is unsurpassed. • Objective advice and decision support • Our recommendations reflect vertical and CI expertise and a fresh perspective. • Our interpretation helps challenge conventional wisdom. • One-stop shopping • Design and implementation of world-class intelligence systems and processes; standardized and customised training; strategic gaming; secondary and primary research and analysis. • Global coverage – Fuld has offices in EU, USA and China © 2009 Company overview 15
  16. 16. Fuld Contacts Anthony Nagle Leonard Fuld Managing Director President +44 20 7659 6999 +1 617 492 5900 © 2009 Company overview 16