Trans World Ent Corp Strategy

452 views

Published on

This is a Business Strategy Chris Johnston and I did for our Final for Full Sail University.

Published in: Business, Sports
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
452
On SlideShare
0
From Embeds
0
Number of Embeds
131
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Trans World Ent Corp Strategy

  1. 1. The Red Speakers G. Anthony Gomez and Chris Johnston Wednesday, December 11, 13
  2. 2. Trans World Entertainment Corp.  http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg Wednesday, December 11, 13
  3. 3. Our Goal Our Cause Our Mission Wednesday, December 11, 13
  4. 4. Provide Everything entertainment to Everyone Wednesday, December 11, 13
  5. 5. Strengths • Most competition has been absorbed into twec • Continues to cut costs and stay profitable • Stays innovative and competitive in providing Customers with Entertainment • BackStage Pass Membership • Wednesday, December 11, 13 LocalEyez http://designlab164.>iles.wordpress.com/2012/03/fyelogo.jpg
  6. 6. TWEC 5 3.75 2.5 1.25 0 2011 Wednesday, December 11, 13 2012 2013 1 Quarter
  7. 7. Physical Product Sales continue to Decline Wednesday, December 11, 13
  8. 8. How Can we turn this around? Wednesday, December 11, 13
  9. 9. Give customers the opportunity to JOIN our Cause Wednesday, December 11, 13
  10. 10. Entertainment For Everyone Campaign Wednesday, December 11, 13
  11. 11. Local Stores Local Charities Local Schools = Increased Product Value Increased Service Value Increase Store Traffic Wednesday, December 11, 13
  12. 12. $$$? Wednesday, December 11, 13
  13. 13. It’s All About The Buzz Wednesday, December 11, 13
  14. 14. We give Customers the Opportunity to Give Free Advertising, Publicity, Marketing Wednesday, December 11, 13
  15. 15. Total Current Assets 2% 45% 52% 1% Cash and Cash Equivalents Short- Term Investments Net Receivables Inventory Other Current Assets Wednesday, December 11, 13
  16. 16. IA ED M SO CI AL F O D R O W TH U O M MARKETING STRATEGY S Wednesday, December 11, 13 R YE FL PRESS RELEA SE
  17. 17. Hire/Train Campaign Director Train existing Regional Managers & employees in Test Regions Each region chooses a charity/cause to partner with for that quarter Roll out Campaign for 3 months Quarterly Process Evaluations Every New Quarter = New Charity/Cause 2 new regions added every year for the next 3 years that repeats this same process. Wednesday, December 11, 13
  18. 18. 3 Year Strategy Total Expenses 80000 60000 40000 20000 0 Banners Wednesday, December 11, 13 Uniforms Salary Traveling Allowances Radio Ads
  19. 19. Quarterly Evaluations Through Surveys Employee Surveys Customer Surveys Charity/Organization Surveys Wednesday, December 11, 13
  20. 20. Provide Everything entertainment to Everyone Wednesday, December 11, 13
  21. 21. Give customers the opportunity to JOIN our Cause Wednesday, December 11, 13
  22. 22. Trans World Entertainment Corp.  http://www.progroup.net/Portals/0/images/twe/twe%20logo.jpg Wednesday, December 11, 13
  23. 23. The Red Speakers G. Anthony Gomez and Chris Johnston Wednesday, December 11, 13

×