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Constructing Relevant Quality Assurance Approaches  A Stakeholder-Engagement Perspective Anthony F. Camilleri   3rd EQAVET...
Stakeholder EngagementTheorywww.efquel.org
What is a Stakeholder?www.efquel.org
A Process forEngagementStrengthening Capacity to Engageis especially important forcertain VET Stakeholders  www.efquel.org
Success Factors forSuccessful Engagement1. Plan Ahead2. Consult using Basic Principles of Good   Practice3. Incorporate Fe...
Levels of Engagementwww.efquel.org
Stakeholder Engagementin Quality AssuranceProcesseswww.efquel.org
Stakeholders in a QualityAssurance Context                 Standards Level                 Systemic Level                 ...
There is no such thing                  as objective qualitywww.efquel.org
‚Practice Level‘                    Objectivity                       (experts)                         Vs                ...
‚Systemic Level‘Constructive Engagement requires you to:       Make a value proposition                 Why am I here? Wha...
‚Standards - Level‘                                         Democratic Politics is by                                     ...
Linking Theoryto Practicewww.efquel.org
SEEQUEL Project• Conceived as a stakeholder-consultation  exercise on quality    System Level     Quality Framework develo...
SEEQUEL Projectwww.efquel.org
SEVAQ+ Project• Conceived as a quality-asessment-tool  building exercise    System Level     Stakeholder consultation led ...
A final story• Harold Moskowitz – psychotherapist working in  marketing in the 1970s• Held hundreds of in-depth interviews...
„Constructing Relevant Quality Approaches: A     Quality as Horizontalperspective “          stakeholder engagement     Se...
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Constructing relevant quality assurance approaches

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The presentation examines the role of stakeholder involvement in the design and operation of quality systems, and gives a brief overview of theories for stakeholder involvement.
Presented at the third EQAVET Projects conference, in Bucharest Romania.

Published in: Technology, Business
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Constructing relevant quality assurance approaches

  1. 1. Constructing Relevant Quality Assurance Approaches A Stakeholder-Engagement Perspective Anthony F. Camilleri 3rd EQAVET Projects Seminar 17th February 2012 – Bucharest, Romaniawww.efquel.org
  2. 2. Stakeholder EngagementTheorywww.efquel.org
  3. 3. What is a Stakeholder?www.efquel.org
  4. 4. A Process forEngagementStrengthening Capacity to Engageis especially important forcertain VET Stakeholders www.efquel.org
  5. 5. Success Factors forSuccessful Engagement1. Plan Ahead2. Consult using Basic Principles of Good Practice3. Incorporate Feedback4. Document the Process and Results5. Report Backwww.efquel.org International Finance Corporation
  6. 6. Levels of Engagementwww.efquel.org
  7. 7. Stakeholder Engagementin Quality AssuranceProcesseswww.efquel.org
  8. 8. Stakeholders in a QualityAssurance Context Standards Level Systemic Level Practice Levelwww.efquel.org
  9. 9. There is no such thing as objective qualitywww.efquel.org
  10. 10. ‚Practice Level‘ Objectivity (experts) Vs Inter-subjectivity (stakeholders) (&experts)www.efquel.org
  11. 11. ‚Systemic Level‘Constructive Engagement requires you to: Make a value proposition Why am I here? What will it Change? How will I benefit?www.efquel.org
  12. 12. ‚Standards - Level‘ Democratic Politics is by definition determined by stakeholders ‚Umbrella‘ stakeholders consult themselves, and synthesise the expertise of their membersAdopted from World Health Organisation www.efquel.org
  13. 13. Linking Theoryto Practicewww.efquel.org
  14. 14. SEEQUEL Project• Conceived as a stakeholder-consultation exercise on quality System Level Quality Framework developed on basis of 800 stakeholder interviews Implementation The perceived need of a Level stakeholder-led quality framework led to EFQUEL Foundation Practice Level The Quality Cycle (later operationalised in certifications), integrates stakeholders and peer review at every levelwww.efquel.org
  15. 15. SEEQUEL Projectwww.efquel.org
  16. 16. SEVAQ+ Project• Conceived as a quality-asessment-tool building exercise System Level Stakeholder consultation led to 3 successive versions of the assessment questions Implementation More target groups than originally Level planned – now four target groups Practice Level Different use cases led to hundreds of different questionnaire permutations, so as to target individual quality approaches.www.efquel.org
  17. 17. A final story• Harold Moskowitz – psychotherapist working in marketing in the 1970s• Held hundreds of in-depth interviews with customers of food companies• Led to the Theory of ‚many-pepsis‘• Credited as the father of horizontal segmentation or... quality is determined by social factorswww.efquel.org
  18. 18. „Constructing Relevant Quality Approaches: A Quality as Horizontalperspective “ stakeholder engagement Segmentation •THANK-YOU– psychotherapist Harold Moskowitz working in product design in 1970s for your attention • Worked for a number of companies in the food industryAnthony F. Camillerianthony@camilleri.comhttp://www.slideshare.net/anthonycamilleri/ perfect polpa‘ and ‚the • Hired to design ‚the perfect pepsi‘Feedback is welcome! • Consumer Consultation (not surveying!) led to concept of Quality as ‚Many Pepsis‘ Released under a Creative Commons Attribution ShareAlike 3.0 Belgium License Under the following conditions: Attribution — You must attribute the work in thePresentation delivered at 3rd EQAVET Projects Seminar manner specified by the author or licensor (but17.02.2012 Bucharest, Romania You are free: not in any way that suggests that they endorse • to Share — to copy, distribute and transmit you or your use of the work).www.efquel.org www.eqavetprojects.eu Share Alike — If you alter, transform, or build the work upon this work, you may distribute the resulting www.efquel.org • to Remix — to adapt the work work only under the same or similar license to this one.

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