Measure and you might keep your job

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Being a marketer sucks. Acquire the power of the data nerd in five steps, and un-suck your job.

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Measure and you might keep your job

  1. 1. MEASUREand you might keep your job
  2. 2. being a marketer SUCKS
  3. 3. changing markets
  4. 4. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  5. 5. department’s problems
  6. 6. regular socialchannels media customer marketing service
  7. 7. regular socialchannels media customer marketing service
  8. 8. content published by marketing customer support content marketing
  9. 9. THE CEO doesn’t trust you
  10. 10. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  11. 11. “The advertisers have lost the way inthe digital ecosystem. Advertisers ask for a limited set KPI’s which measure true effect.” -IAB Whitepaper
  12. 12. Five stepsfor purple pants toacquire the power of the nerd
  13. 13. 1.report monthly
  14. 14. 2.use the right words
  15. 15. 3.always the same metrics
  16. 16. 4.only report headlines
  17. 17. 5.What is your job?
  18. 18. sales funnelbrand awarenessbrand appreciation action advocacy
  19. 19. DRIE VOORWAARDEN
  20. 20. 1. Report monthly.2. Use the right words.3. Always the same metrics.4. Only report headlines.5. What’s your job?
  21. 21. Thanks!
  22. 22. Questions?
  23. 23. Anthony BosschemCo-founder Darwin Analytics @anthonybosschem

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