Darwin Analytics
Evolve faster.
Darwin Analytics
Content Marketing Analytics
that help you evolve faster.
Hoe produceer je meer en
beter presterende content?
1/3
Wat is goede content?
Tweet 1
OMG check out this amazing
lolcat!
55 retweets
WHICH TWEET WINS?
Tweet 2
Learn how Darwin helps all
marketers perf...
WHICH TWEET WINS?
Tweet 1
OMG check out this amazing
lolcat!
55 retweets
2 new followers
Tweet 2
Learn how Darwin helps al...
Facebook post 1
Fill out our contact form to try
out the fresh new Darwin
release <link>
1 comment:
OMG you spammers!
Face...
Facebook post 1
Fill out our contact form to try
out the fresh new Darwin
release <link>
1 comment:
OMG you spammers!
Face...
2/3
Hoe produceer je
meer content?
“50% of marketing executives'
time at General Mills is spent
creating content”
BUT IN YOUR TEAM...
Your Content Hall Of Fame
to celebrate the people
producing the best performing
content.
BUT IN YOUR TEAM...
2/3
Hoe produceer je
betere content?
Write
Measure
Learn
• Definieer wat succesvolle content is.
Succesvolle content is niet voor elk merk hetzelfde.
• Bouw een content hall of fa...
Thank you
Questions?
Anthony Bosschem
anthony@darwinanalytics.com
Hoe meer en betere content produceren?
Hoe meer en betere content produceren?
Hoe meer en betere content produceren?
Hoe meer en betere content produceren?
Hoe meer en betere content produceren?
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Hoe meer en betere content produceren?

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Hoe meer en betere content produceren?

  1. 1. Darwin Analytics Evolve faster.
  2. 2. Darwin Analytics Content Marketing Analytics that help you evolve faster.
  3. 3. Hoe produceer je meer en beter presterende content?
  4. 4. 1/3 Wat is goede content?
  5. 5. Tweet 1 OMG check out this amazing lolcat! 55 retweets WHICH TWEET WINS? Tweet 2 Learn how Darwin helps all marketers perform like A- players 7 retweets
  6. 6. WHICH TWEET WINS? Tweet 1 OMG check out this amazing lolcat! 55 retweets 2 new followers Tweet 2 Learn how Darwin helps all marketers perform like A- players 7 retweets 35 new followers
  7. 7. Facebook post 1 Fill out our contact form to try out the fresh new Darwin release <link> 1 comment: OMG you spammers! Facebook is about engagement and love! WHICH FACEBOOK POST WINS? Facebook post 2 Here is a picture of our CEO losing a game of pool. 42 comments: You are so awesome. Best company ever! Haha your CEO should be my boyfriend.
  8. 8. Facebook post 1 Fill out our contact form to try out the fresh new Darwin release <link> 1 comment: OMG you spammers! Facebook is about engagement and love! 21 conversions WHICH FACEBOOK POST WINS? Facebook post 2 Here is a picture of our CEO losing a game of pool. 42 comments: You are so awesome. Best company ever! Haha your CEO should be my boyfriend. 0 conversions
  9. 9. 2/3 Hoe produceer je meer content?
  10. 10. “50% of marketing executives' time at General Mills is spent creating content”
  11. 11. BUT IN YOUR TEAM...
  12. 12. Your Content Hall Of Fame to celebrate the people producing the best performing content.
  13. 13. BUT IN YOUR TEAM...
  14. 14. 2/3 Hoe produceer je betere content?
  15. 15. Write Measure Learn
  16. 16. • Definieer wat succesvolle content is. Succesvolle content is niet voor elk merk hetzelfde. • Bouw een content hall of fame. Content produceren is lastig. Juich best practices publiekelijk toe, en beloon wie verantwoordelijk is. • Analyseer wekelijks, niet maandelijks. Elk stukje content is een experiment. Hoe korter de feedback loop, hoe meer kansen om tot betere experimenten te komen. HOE PRODUCEER JE MEER EN BETERE CONTENT?
  17. 17. Thank you
  18. 18. Questions? Anthony Bosschem anthony@darwinanalytics.com

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