MEDIAMIX OVERVIEW• Get a full overview on your mediamix• See which channels are contributing to a speciﬁc strategic goal• Detect which channels are having the biggest impact on yoursales funnel• Discover if your salesfunnel is well-balanced: which strategicgoals are under- or over performing
VISUALIZE EVOLUTION• Compare your salesfunnel in time• See how the performance of your communication channels isevolving in time• Discover how campaigns are impacting your salesfunnel• MakeYTD analysis: see how your strategic goals are performingcompared with last year
COMPARE CHANNELS• Compare all your online communication channels• Discover how all your online communication channels areperforming on key strategic goals• Compare Facebook toTwitter, LinkedIn,YouTube, Pinterest, ...• Compare social media with other online communicationchannels• Compare display advertising with direct mail, CPC campaigns, ...
COMPARE BRANDS• Compare the salesfunnel of different brands• See how the mediamix for brand X is performing incomparison with the mediamix for brandY• Discover which strategic goals you are reaching with brand X,and which channels are working best to reach those goals• Update the mediamix of brandY, based on the insights frombrand X
PRIVATE BETA PROGRAM -OVERVIEW• Max 25 clients & agencies• Darwin License:Includes unlimited online channels for one brand• Access to our monthly customer advisory boardDetermine the roadmap of Darwin together with otherbeta users• Current beta users include:Telenet, Niko Europe, SD Worx,Ancienne Belgique, Zwitsal, Philips Benelux.