Darwin Private Beta

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How I got my first customers without having a product: http://anthonybosschem.wordpress.com.

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Darwin Private Beta

  1. 1. DARWINDarwin AnalyticsPrivate Beta Program
  2. 2. WHY SOCIAL MEDIA ROI?
  3. 3. COMPARE ALL ONLINECOMMUNICATION
  4. 4. SALESFUNNELBrand AwarenessBrandAppreciationActionAdvocacy
  5. 5. • Effectiveness• Impressions• Relationships• Conversions• Referrals• Efficiency• Cost per Mille• Cost per Relationship• Cost per Conversion• Cost per ReferralEIGHT CROSS-PLATFORMMETRICS
  6. 6. Client 1: B2B ProductAwarenessAppreciationActionAdvocacy0 25 50 75 100Facebook Twitter LinkedIn Organic Youtube
  7. 7. MEDIAMIX OVERVIEW
  8. 8. MEDIAMIX OVERVIEW• Get a full overview on your mediamix• See which channels are contributing to a specific strategic goal• Detect which channels are having the biggest impact on yoursales funnel• Discover if your salesfunnel is well-balanced: which strategicgoals are under- or over performing
  9. 9. VISUALIZE EVOLUTION
  10. 10. VISUALIZE EVOLUTION• Compare your salesfunnel in time• See how the performance of your communication channels isevolving in time• Discover how campaigns are impacting your salesfunnel• MakeYTD analysis: see how your strategic goals are performingcompared with last year
  11. 11. COMPARE CHANNELS
  12. 12. COMPARE CHANNELS• Compare all your online communication channels• Discover how all your online communication channels areperforming on key strategic goals• Compare Facebook toTwitter, LinkedIn,YouTube, Pinterest, ...• Compare social media with other online communicationchannels• Compare display advertising with direct mail, CPC campaigns, ...
  13. 13. COMPARE BRANDSBrand X Brand Y
  14. 14. COMPARE BRANDS• Compare the salesfunnel of different brands• See how the mediamix for brand X is performing incomparison with the mediamix for brandY• Discover which strategic goals you are reaching with brand X,and which channels are working best to reach those goals• Update the mediamix of brandY, based on the insights frombrand X
  15. 15. PLANNED FEATURES• Create & export funnel reports2012:• Cross-client agency dashboard• Determine KPI quality2013:• Predict investment outcome• Generate goal & budget-based mediamix
  16. 16. PRIVATE BETA PROGRAM -OVERVIEW• Max 25 clients & agencies• Darwin License:Includes unlimited online channels for one brand• Access to our monthly customer advisory boardDetermine the roadmap of Darwin together with otherbeta users• Current beta users include:Telenet, Niko Europe, SD Worx,Ancienne Belgique, Zwitsal, Philips Benelux.
  17. 17. PRIVATE BETA PROGRAM -PRICINGTrial plan• 3 months trial• 1 brand• € 400 set-up• € 400 monthly--------------------€ 1.600Full plan• 12 months• 1 brand• € 400 set-up• € 400 monthly--------------------€ 4.800Plus plan• 12 months• 2 brands• € 400 set-up• € 300 monthly--------------------€ 7.200
  18. 18. DARWINAnthony Bosschemanthony@darwinanalytics.com+ 32 485 15 66 13

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