Darwin Analytics: What is it?

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Darwin Analytics enables you to compare all your online communication, and discover the impact of social media, display advertising, websites and direct mail on your marketing objectives.

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Darwin Analytics: What is it?

  1. 1. Darwin gives senior marketeersthe possibility to compareall online communicationin order to optimizetheir mediamix.
  2. 2. 70% of CEO’s do not trust marketeers. Why not?
  3. 3. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  4. 4. Changing markets.
  5. 5. 1. SNEL VERANDERENDE MARKTOude recepten werken niet meer, nieuwe recepten zijn nog niet bewezen.
  6. 6. “The advertisers have lost the way inthe digital ecosystem. Advertisers ask for a limited set KPI’s which measure true effect.” -IAB Whitepaper
  7. 7. Do not waste timeon deceiving details. Tactics VS strategies.
  8. 8. What are your objectives?And what do they do?
  9. 9. AWARENESS ACTION APPRECIATION ADVOCACY
  10. 10. AWARENESS ACTION APPRECIATION ADVOCACYEach time yourbrand or a mes-sage you havesent is seen bysomeone.
  11. 11. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each timebrand or a mes- anyone buyssage you have somethingsent is seen by from you orsomeone. expresses his/ her purchase intentions
  12. 12. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each time Each time anyonebrand or a mes- anyone buys opts-in to messagessage you have something from your brand.sent is seen by from you orsomeone. expresses his/ her purchase intentions
  13. 13. AWARENESS ACTION APPRECIATION ADVOCACYEach time your Each time Each time anyone When someonebrand or a mes- anyone buys opts-in to messages completes ansage you have something from your brand. action which cre-sent is seen by from you or ates awarenesssomeone. expresses his/ for your brand her purchase with their peers. intentions
  14. 14. Which channels should we use? Which channel is most effective for what objective?
  15. 15. Which channel has the most impact?
  16. 16. How cost-efficient are we?What is the output of our investments?
  17. 17. Facebook twitter Linkedin adwords banners Website mail€ 1 000 € 2 000 € 500 € 2 000 € 1000 € 5 000 €2 500
  18. 18. Which channel has the most cost-efficient cost-efficient impact?
  19. 19. Are we doing well? Compared to last month,have we made improvements?
  20. 20. FacebookTwitterWebsite Discover evolution, discover patterns.
  21. 21. We support all thechannels you need. +10 channels and counting.
  22. 22. PAID MEDIA OWNED MEDIAAdWords, Facebook Ads Website, Mailchimp, Clang, CampaignmonitorEARNED MEDIA BORROWED MEDIASEO Facebook, Twitter, Youtube, LinkedInCSV IMPORTFor more exotic channels.
  23. 23. Roadmap &private access
  24. 24. ROADMAP· Conversion ratio’s· Client-side API· Campaign & topic segmentation· Predictive mediamix & campaign wizard
  25. 25. PRIVATE PROGRAM: OVERVIEW Max 25 clients & agencies· Darwin license: includes unlimited online channels for one brand· Access to our monthly customer advisory board Determine the roadmap for Darwin together with other users
  26. 26. PRIVATE PROGRAM: PRICING TRIAL PLAN FULL PLAN PLUS PLAN· 3 months trial · 12 months · 12 months· 1 brand · 1 brand · 2 brands· €400 set-up · €400 set-up · €400 set-up· €400 monthly · €400 monthly · €300 monthly €1600 €4800 €7200
  27. 27. PAYING BETA CU PAYING BETA CUSTOMERSAYING BETA CUSTOMERS PAYING BETA CUSTOMERS PAYING CUSTOMERSPAYING BETA CUSTOMERS
  28. 28. Darwin team
  29. 29. FOUNDER & HEAD BACK-END DEVELOPER· Sales· Marketing · Data harvest engine· Product · API development· Support · Back-end app developmentDESIGNER & FRONT-END DATA SCIENTISTDEVELOPER· Data visualisation · Research· User experience design · Algorithm development· Front-end development
  30. 30. anthony@darwinanalytics.comfounder & head Darwin Analytics darwinanalytics.com

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