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Harnessing the Power of Facebook Instant Articles

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Harnessing the Power of Facebook Instant Articles

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Facebook Instant Articles is a new mobile publishing format to improve the user experience of your blog and make pages load 50% faster for users of the Facebook App on iOS or Android. This slide deck is from a short video tutorial presentation by Anthony Biondo, Founder / CEO of Biondo Creative.

Facebook Instant Articles is a new mobile publishing format to improve the user experience of your blog and make pages load 50% faster for users of the Facebook App on iOS or Android. This slide deck is from a short video tutorial presentation by Anthony Biondo, Founder / CEO of Biondo Creative.

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Harnessing the Power of Facebook Instant Articles

  1. 1. Harnessing the Power of Facebook Instant Articles Anthony Biondo – Founder/CEO Biondo Creative @abiondo
  2. 2. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Agenda • Facebook Instant Articles Overview • Benefits • How you can get started with Instant Articles • Connecting your website • Resources • Questions
  3. 3. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative About Biondo Creative • Full- Service Digital Agency • 20+ years of Digital Marketing Experience • Located in Philadelphia, PA • A Rated with the BBB • 2016 Winner of the Philly Happening List for Web Design Services • Cloud Hosting • Digital Marketing Strategy • E-Commerce • PPC • Social Media Marketing • Web Design
  4. 4. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Facebook Instant Articles Overview • Mobile publishing format • Branded HTML5 document optimized for fast mobile performance • Targeted to news and blog publishers • Instant Articles are available on Facebook’s native app on iOS and Android
  5. 5. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Benefits • Content loads 10 times faster than the standard mobile web page • Rich storytelling capabilities with video and high res images • Integrates with Google Analytics, Omniture and comScore • Supports your own advertising solutions • Supports Facebook Ads to monetize your content
  6. 6. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative How Do I Get Started You need a: • Facebook Page • Facebook Pages App on your phone (iOS or Android) • Facebook Article Markup on your website • At least 10 blog articles to submit for consideration • Facebook Business Manager
  7. 7. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Connecting Your Website Option 1: Use a Plugin • Plugins are freely available on the WordPress platform. • Plugins reduce the amount of technical knowledge to get Facebook Pages running for your website. • Easier learning curve Option 2: Add the Markup to your site • Requires hiring a programmer or coding knowledge • Allows for more customization • Bigger learning curve
  8. 8. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Resources • Facebook Articles Quick Start Guide http://bit.ly/FBArticleQSGuide • Facebook Articles Policy http://bit.ly/FBArticlePolicies • Facebook Instant Articles & Google AMP Pages by PageFrog http://bit.ly/PageFrogPlugin
  9. 9. Web :: E-Commerce :: PPC :: Social biondocreative.com • @abiondo • @biondocreative Questions • Questions • Email: abiondo@biondocreative.com • Web: biondocreative.com • LinkedIn: linkedin.com/in/anthonybiondojr • Twitter: @abiondo / @biondocreative • Links to these resources and presentation • http://bit.ly/FacebookInstantArticlesTutorial

Editor's Notes

  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • What is Google Tag Manager? Better question, what’s a Tag?

    Tags are snippets of code which enable 3rd-party tracking, analysis, and reporting. A good example of a tag you may be familiar with is Google Analytics. When you register for Google Analytics you get a piece of code and Google tells you to put this code on every page of your website. Other tags you may be less familiar with are used for remarketing, conversion tracking, affiliates, and tools like Mouseflow and Clicktale which visualize your user’s behavior.

    You may have encountered tags already and you may recognize some of the names up on the screen. Some popular ones are Google Analytics, Google Adwords, Adroll, COMScore and Mouseflow to name a few.

    Tag management is a concept that was born out of the increasing need for better tracking and a decreased time to execute.

    Managing and making changes to tags can be tedious and involve developers, change management and QA procedures which slow your time to implement.

    Google Tag Manager is Google’s FREE answer to managing your tags better.
  • We have about 5 minutes for questions, who has the first question.

    Repeat question and give answer

×