Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Curriculum Swap Shop
Digital-First Story Pitches
Anthony Adornato, Ithaca College
@AnthonyAdornato
Presentation Slides
bit...
Digital-First Story Pitches
 The Story Pitch
o Story focus/angle
o News peg: Who cares?
o “Real” People
o Data/Background...
Digital-First Story Pitches
 The Story Pitch
Digital-First = Mobile/Social-First
Pitches must include game plan
for mobil...
Digital-First Story Pitches
Newsgathering
Tips Line: Stories and sources
Search IC/Ithaca on Twitter and
Facebook
Mine SM ...
Digital-First Story Pitches
 Game Plan
o At least four tweets related to your story. Remember to
@mention and use hashtag...
Digital-First Story Pitches
 From the Field
@AnthonyAdornato
Digital-First Story Pitches
 From the Field
@AnthonyAdornato
Digital-First Story Pitches
 From the Field
o Create Storify of social media elements
o Produce multimedia story that inc...
@AnthonyAdornato
Digital-First Story Pitches
o NBC News Collaboration
>>Traditional broadcast, website, Snapchat, and Instagram
@AnthonyAdo...
Curriculum Swap Shop
Digital-First Story Pitches
Anthony Adornato, Ithaca College
@AnthonyAdornato
Presentation Slides
bit...
Upcoming SlideShare
Loading in …5
×

Digital-First Story Pitches

566 views

Published on

Digital-first now mean mobile and social media first in newsrooms. This presentation discusses how to develop a game plan to cover a story using mobile devices and social media. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Digital-First Story Pitches

  1. 1. Curriculum Swap Shop Digital-First Story Pitches Anthony Adornato, Ithaca College @AnthonyAdornato Presentation Slides bit.ly/DigitalFirstPitches @AnthonyAdornato
  2. 2. Digital-First Story Pitches  The Story Pitch o Story focus/angle o News peg: Who cares? o “Real” People o Data/Background Info o Visuals (b-roll and stills) @AnthonyAdornato
  3. 3. Digital-First Story Pitches  The Story Pitch Digital-First = Mobile/Social-First Pitches must include game plan for mobile/social: o Newsgathering: sourcing and story ideas o Distribution: sharing as you go o Audience Engagement @AnthonyAdornato
  4. 4. Digital-First Story Pitches Newsgathering Tips Line: Stories and sources Search IC/Ithaca on Twitter and Facebook Mine SM pages of groups/organizations Ask questions What’s trending Distribution Photos & Video while in the field Connect with sources in your stories Use hashtags for context Live tweet from events Tweet your beat Behind the scenes Audience Engagement Thank new followers, follow back, and respond ASAP Use Twitter lists Share stories with SM communities RT knowledgeable sources Use Storify to curate SM chatter about a particular story @AnthonyAdornato
  5. 5. Digital-First Story Pitches  Game Plan o At least four tweets related to your story. Remember to @mention and use hashtags when possible. Ideas we’ve discussed: pull quotes, crowdsourcing, and behind-the-scenes look. o Produce one video tease: share to Twitter and your professional Facebook page. o Two photos: share to Twitter and your professional Facebook page. @AnthonyAdornato
  6. 6. Digital-First Story Pitches  From the Field @AnthonyAdornato
  7. 7. Digital-First Story Pitches  From the Field @AnthonyAdornato
  8. 8. Digital-First Story Pitches  From the Field o Create Storify of social media elements o Produce multimedia story that includes: > 600 word article > Image gallery > 1-1:30 video @AnthonyAdornato
  9. 9. @AnthonyAdornato
  10. 10. Digital-First Story Pitches o NBC News Collaboration >>Traditional broadcast, website, Snapchat, and Instagram @AnthonyAdornato
  11. 11. Curriculum Swap Shop Digital-First Story Pitches Anthony Adornato, Ithaca College @AnthonyAdornato Presentation Slides bit.ly/DigitalFirstPitches @AnthonyAdornato

×