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14 On Page SEO Elements to Fix and Get Sorted


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With the SEO landscape changing every day, it is difficult to keep up and to have an SEO agency that knows what they are doing to give you the best results. On-page SEO is the best way to gain almost instant recognition in the search engines and just simply optimising on page content could get you some VERY quick wins.

Higher rankings, more traffic = more sales.

Published in: Business, Technology, Design
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14 On Page SEO Elements to Fix and Get Sorted

  1. 1. 14 On Page SEO Elements to Help You Get Your Website Ranked Ant Hodges Managing Director - HodgesNet
  2. 2. The BIG Issue The big problem is that many business owners and online marketers are listening to the messages of “SEO is dead” and “Just focus on blogging.”
  3. 3. Three Cornerstones of SEO • A well thought through Keyword Strategy for specific phrases and terms you want to be found for... and that people are actually using online. • The best website you can, with perfect, technically sound, on-page SEO - both for the actual coding and the content visible to the users. • A rock solid content strategy for both off-site activity and all the fresh content you need for on-site content.
  4. 4. 14 MUST FIX on-page SEO elements 1. Single topic pages 2. Title tag 3. Keywords tag 4. Description tag 5. URL 6. H1 heading tag 7. First paragraph 8. Image filename 9. Image alt text 10.Keyword rich content 11.Use BOLD / Italics 12.Unique content 13.Internal linking 14.Link to home page
  5. 5. 1 – Single topic pages Be super relevant to a single topic, keyword/phrase per page. Avoid being vague, generic or duplicating other content on your site. Each page should be unique.
  6. 6. 2 – Title Tag Include the keyword/phrase in your <title> tag
  7. 7. 3 – Keywords Tag Include the keyword/phrase at the start of the <meta> keywords tag (not used by Google now but still used by some other search engines)
  8. 8. 4 – Description Tag Include the keyword/phrase at the start of the <meta> description tag (this is also what appears in the short descriptions on the SERPs - maybe include your phone number or a call to action also)
  9. 9. 5 – URL Include the keyword/phrase in the URL of your page (either the page file name or subdirectory)
  10. 10. 6 – H1 heading tag Make sure that the keyword/phrase is included at the start of your <h1> tag on your page and that you have only one <h1> tag on each page - and get your Logo out of the <h1> tag if your developer has coded it in there.
  11. 11. 7 – First Paragraph Include the keyword/phrase within the first paragraph of your page.
  12. 12. 8 – Image Filename Include your chosen keyword/phrase in the filename of at least one image (this has a huge impact as the image may then be found in image searches too).
  13. 13. 9 – Image Alt Text Include keyword/phrase in at least one image alt=”” text
  14. 14. 10 – Keyword rich content Specify your keyword/phrase multiple times throughout the text content of your page - but don’t overdo it! Make sure it reads well for humans and that you don’t keyword stuff your page. Write for humans not the search engines.
  15. 15. 11 – BOLD and Italic Make the keyword/phrase in your content, bold and italic at least once for each
  16. 16. 12 – Unique Content Provide unique content that you have humanly written about the given subject that the page is focused on. Try to avoid the use of spun articles, do not copy content from somewhere else online or from other pages of your site.
  17. 17. 13 – Internal Linking Link each page back to its category / product page / subcategory /navigation page (If applicable), using text based anchor text links.
  18. 18. 14 – Home Page Link Link back to your homepage somewhere on the page.
  19. 19. Getting No1 is your aim
  20. 20. LEARN HOW TO GET YOUR SEO NAILED DOWN AND GET THE RESULTS YOU WANT. Request your FREE SEO website audit and download our best practice SEO ebook and bonus Google Panda Update Guide.